This glossary is designed to help you understand the terms used in web analytics reporting. If you'd like any further explanation, or think we need to add anything, please get in touch.
Visits / Unique Visits – also referred to as a Session. When a visitor interacts with your web site, they register a 'visit' which ends when they either close the browser, go onto another site or after a period of inactivity (usually 30 minutes). Unique Visits are a measure of non-repeat visitors.
Pageviews – the number of pages on your site viewed by those that visited it. Can help calculate some important KPI's relating to how easy your web site is to navigate.
Time on Site – how long the average visitor session is lasting, again can give some important indications towards site performance.
Bounce Rate – a visitor who views a single page on your site then ends the session.
Referring Site – the previous site that a visitor was on that may have bought them to your site (such as a link from an external site). Search Engines are treated separately from other referrers.
Entrance Point / Page – or Landing Page. The first page that visitors arrive on when visiting your web site.
