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The importance of tone of voice in design

The importance of tone of voice in design

When I’ve said something mildly amusing, my sister has a really confusing habit of stating “That was funny” - but with a poker straight face! We’re Scottish so I recognise sarcasm when I hear it, and that’s not it. She means it, but in not teaming it with a laugh, the moment is completely lost while I sit frowning trying to figure out what just happened.

With written web and app content you only have words to work with. No facial expressions, no audible tone, no laughs (!) so you are relying purely on language to create a tone of voice to represent the personality of your brand or service. A tough task but when done well it can be really powerful.

Multiple studies have shown that tone of voice is measurably influential. From this alone users make assumptions around trust and competence, which in turn affects their loyalty to you.


Pick me, pick me!

Your tone of voice can be the sole reason a user chooses you over anyone else.

Informal, relaxed language is perceived as friendlier and more trustworthy, making users more likely to recommend your brand. You may be surprised to find this applies to more serious industries too, like banking. When writing for web it helps to picture how a face to face interaction would be perceived. Less stern people are more approachable and you believe they are representing themselves honestly. A formal voice may come across as intimidating so users can struggle to interact with the brand or relate to it.

I’m not suggesting you need to be a comedian, cracking jokes in every paragraph. If this ran throughout, users would start to question professionalism. Injections of humour now and then are successful as they provide a momentary lift.


Consistency is key

Consistent language with a tone that matches your brand’s other elements persuades users to believe in the service and the intelligence behind it. It gets the message across much more clearly and convincingly too.

Now for the science bit… human beings seek to create a well-founded image of whoever we are communicating with. When we can’t do this we become confused and suspicious which in turn puts us off pursuing a relationship with them.

So there’s no use having a site showcasing an exciting new service available and supporting it with language that’s uninspiring and flat. They may not realise why but it is unlikely to ‘sit right’ with the user and they’ll move on. Much like how I felt about my sister’s response (not that I then proceeded to source an alternative sister).


Seal the deal

Design a voice and tone that will give your brand a likeable personality that is consistent, genuine, reliable and compelling.

Consider the user’s emotional needs at the time of visiting your website or app and alter your language to suit. Really consider why they might be on there in the first place. Tone can be used to reassure them that they are in good hands and what you have to offer will help them to achieve exactly what they set out to do.

It is a good idea to create a well-defined voice and tone and outline this within a guide. You can then arm those providing written content with it. That way your brand will speak in a consistent and well-recognised voice whether this be on your website, social media or newsletter.


Jordana Jeffrey

Created on Wednesday September 11 2019 12:05 AM

Tags: web-design tone voice

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Apple getting health focused and new iPhones!

Apple getting health focused and new iPhones!

It would fair to say I am the office Apple Fanboy. So I am going to live up to that name by writing a blog post about Apple products.  So, to get straight to the point, what am I excited about in the next few months?

Apple Watch: 

While the new Apple Watch 5 will feature small upgrades such a new ceramic case, updated processor and new display, Apple has been adding more heath focused features. Last year, there was the addition of ECG tests which can detect atrial fibrillation (increases your risk for stroke and heart failure) and fall detection that can accurately detect if you have a fall. If there is no input from the user, the emergency services will be contacted and your location shared with them.

The next heath feature rumoured is that the Apple Watch will be capable of detecting the blood sugar lever of diabetics. It is estimated that 1 in 16 people will develop diabetes in their lifetime. Apple have been working on a ‘contactless’ way of measuring blood sugar - at the moment, all products on the market measure this via the user’s bloodstream. This is likely to be the ‘holy grail’ for diabetics. 

This system will allow users to monitor their blood glucose in real time, share their data with friends and relatives, and set customisable alerts to notify them when their glucose levels are getting too high or too low.

There is lots of publicity at the moment for how technology is having a negative impact on our health and Apple’s dive into the health industry certainly reminds us that there can be positives. Is there a future where we all wear these devices for heath benefits? Will not wearing one become as socially unacceptable as not wearing a bike helmet? Only time will tell… 


Apple are going to update their flagship iPhone models: XS and the giant XS max. The most interesting feature of the refreshed models is a triple lens which will make the camera far more versatile, allowing for better zoom and better photos in low light. The new models are rumoured to have the highly mocked notch removed. Competitor’s have enjoyed creating adverts mocking the use of the notch and, as their competition have overcome the issue, it’s likely that they will too.

There will be an increase in CPU performance. The current XS Max (1.52 GHz Quad core) has the same performance score as a 2017 MacBook Pro and we will likely see another large leap on this.

Prices are likely to stay the same starting price at £999 raising to a mind boggling £1449. 

Dan Stephenson

Created on Wednesday September 04 2019 09:00 AM

Tags: apple

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Career Growth (or why you should have plants in the office)

Whether you work from home or at an office, it’s likely that you spend many of your waking hours at work. In fact, British workers will spend an average of 3,515 full days at work over the course of their lifetime (Lucy Skoulding, Accountancy Age, 2018). This being the case, it makes sense to make this environment, in which you spend the majority of your waking hours, a pleasant place to spend…the majority of your waking hours. 

Obviously there are things we have little to no control over. If your company’s office does not have enough natural light for instance, you’re unlikely to be able to request larger windows and a skylight. Unless you work very remotely, you can’t move the office building to a climate that better suits your mood. 

There are however, things you can do to improve your work environment.

It is that easy being green 

Plants - as the title of this post suggests, are a great idea for the office. Don’t just take my word for it though - numerous studies, including a 2010 study by the new University of Technology, Sydney, have found that introducing plants to the office significantly reduces stress among workers. They also boost both creativity and productivity and remove Volatile Organic Compounds (VOCs) such as benzene, trichloroethylene, and formaldehyde from the air, so you can breath a little more easily. Plants can make an office less noisy, more calming and increase the likelihood that your staff will want to stay and new staff will want to join. All they ask for in return is sunlight, a little water and a repotting once in a while (the plants, not the staff).


Let the sunshine in 

As I said you probably can’t move your office or add new windows but you can make the most of what’s available to you. If there’s natural light available, let it flood into the room to help everyone feel more awake, more positive and help keep their circadian rhythms in check. If more sunlight isn’t really an option at all, go outside during breaks. This can be difficult during the dead of winter when the last thing you want to do is go on a lunchtime outing but the light and the air can help give perspective and make you feel better overall.

Jump around 

For a lot of people working in sedentary jobs, sitting mostly still all day is a ’necessary evil’ that we’ve come to endure. You may have heard that ’sitting is the new smoking’ and read the horrifying effects that sitting at a computer can have on your body over time (eye ache and back pain and headaches, oh my!). This is a complex issue and may not be healed overnight but you can make improvements. If you have the energy to run to/from work (or both during your lunch break) go for it; if you can fit in an exercise class or cycle those are great too but you can also start small. Start by moving around. If you work in an office, go to your coworkers desk rather than emailing them. Get up and move around from time to time. Stretch, go and make that cup of tea. If you must stay seated for long periods at a time, try to move more and change position as you do so. 

Moving forward (and backwards and sideways)

Wherever you work, whatever your working circumstances, you may not be able to wrangle a four day week, a six hour day, or a remote working location on a boat in Vanuatu, but try following the suggestions above and see if it brings more joy to your working day.


Frances Smolinski

Created on Monday September 02 2019 02:27 PM


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Building a Website from scratch

Building a Website from scratch

Building a website from scratch can be a daunting prospect. Here are some simple tips to help you create something that fits the brief and you can be really proud of.  

The problem  

You know what the website is for and what you want it to do, but you don’t know how to get there. 

What tech will you use? How will the site look and behave? How are you going to make sure it's been thoroughly tested before it goes live? Finally, how long is this all going to take. 


 1. Whether you’re working as part of a team (I was) or on your own, one of the most important tips I can give is communication. Before you begin designing or building anything, everyone involved has to be on the same page. As developers we can be known for our lack of communication and our enthusiasm for getting building as soon as  possible. I can’t emphasise enough how important it is to have a kick-off conversation before you start doing anything. In this conversation you can cover all of the questions above and make sure that you have a clear process and timeline in place.

 2. This one is a team-specific one but if you’re working with a designer make sure you involve yourself in the design process. Sit with the designer and discuss the ideas that they have and how they will work from a dev perspective. I didn’t do this enough on my first project and it created some very annoying issues further down the line.

 3. Keep things simple. Don’t fall into the trap of trying to make your site do too much. Often the simpler things are, the better they look to the user. This is also true when it comes to ease of use. If a site has too many moving parts it can often be confusing to use.

 4. When it comes to testing have a plan. If you don’t have a clear plan of how and what you are going to test then you will miss things. Get a clear idea of the devices, browsers and screen-widths you are going to test. If you’re part of a team then plan out who is going to test what and where the feedback is going to be collected. 

 5. Finally, make sure you give it to the client for testing with plenty of time before go-live, I would recommend at least 2 weeks. There will be things that didn’t come up in internal testing that the client will notice or want to change.

The above is not a complete list, just some tips to include in your process. However if you include them I can promise that things will become easier, and you are more likely to create a site that everyone is happy with. 

Tom Bale

Created on Friday August 23 2019 02:30 PM

Tags: website

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A Macmillan Bake Sale

A Macmillan Bake Sale

A Macmillan bake sale in the office was a huge deal for me to organise as the newest member of Focus! I knew that I wanted it to be building wide to be able to fundraise as much as possible but I had no idea if I'd be allowed or how a bake sale would go down in the building.

I got it organised with the office manager and then popped a message around the team to let them know my plan and in true Focus fashion they all rallied around and offered to bake some goodies and spend their pennies at the sale.

Monday night baking

Monday night baking turned into very late night baking, after I'd declared enough was enough when fantastically simple recipe of three ingredients including eggs - ended up catapulting across the kitchen. Luckily the majority of my mixture remained completely unscathed. The rest of my kitchen however was plastered in egg and chunks of cottage cheese, including myself. I cleaned up the mess and waited for the mini savory muffins to bake, swearing that this was a bad idea!

Tuesday night baking 

Determined to finish day two's baking on a high, I hopped back into the kitchen and started with rolling out the cookie dough I'd prepared the night before. The team started sending through photos of their baked goodies, spurring me on throughout the evening. The cookies were baked, the cupcakes came out well and the flapjacks were looking good. With just decorating and topping to do I was feeling positive. As I began piping the chocolate fudge icing onto the cupcakes I couldn't believe how well everything was going, then I had a sudden realisation.

Yes, all the baking was done but how was I supposed to transport it all to the office the next morning!?

I started rambling through my tupperware cupboard pulling out every viable tub and container I could find. Those, plus, a huge amount of greaseproof paper and tin foil saw me packaging my baked goodies ready for their journey on the train with me in the morning!

The big day!

Coming into the office, carrying my height in baked goods, was a challenge but seeing that the team had their contributions to the sale in hand made my morning. We had choc chip cookies from Frances, brownies from Dan, cupcakes from Annette, Shaun the sheep and cookie monster cupcakes from Jordana and Simon had sent a lovely cookies and cream cake to add to the collection too, it was a fantastic spread and a great display of teamwork.

Cookie monster and shaun the sheep cupcakes

As 11 o'clock approached the team and I took everything downstairs to the communal area to set up. 11 o'clock hadn't even swung by before people started arriving, we didn't even have time to grab a pre-sale set up photo. It was great - for the first 45 minutes people kept flooding in and we raised over £75 in that short amount of time - incredible. As the turn out slowed down I set up an honesty box as my replacement, it was after all, a working day.




3 tiers of lovely bake sale cakes

Later, in the afternoon, I went down to check progress. After a slow lunchtime, I brought the rest of the sale up to our floor making the last of our baked goodies a little more exclusive for the final hours. It was definitely the right thing to do, as the cakes began to fly again as everyone on the floor seemingly emerged for their midafternoon coffee, realising they could also do with a sweet snack.

We started the day with 3 tables full of various baked goods and finished with just one box. When all the goodies were we finished on a whopping total of £154.07, I couldn't have been happier - what an event - what a great example of teamwork.

Steph Liddington

Created on Thursday August 15 2019 12:00 PM

Tags: macmillancancersupport fundraising officefun adayatfocus bakesale

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Hex colour codes explained the quick way

Hex colour codes explained the quick way

When I tell people I’m a graphic designer the most common response is an enthusiastic “So you design logos and stuff?” - always the logos, what’s up with that? Much less interest in the digital solutions provided with websites and apps but at least they’re excited about my job.

It beats the common assumption many make: that I can fix computers. You should see the disappointment on people’s faces when I can’t tell them why their laptop won’t turn on. Umm… is it charged? Yes? Then I’m all out of ideas.

Similarly, as the designer at focus, I felt like a bit of a let-down when I could only loosely answer a question from a curious colleague: “How do you think they decide on the hex colour codes?”

Turns out staring at someone blankly then googling the answer is a conversation killer. But now I’m armed with that knowledge should someone ask me again. What’s that you say? How do they decide on the hex colour codes? Allow me to explain as quickly and clearly as possible. I hope you’re sitting comfortably, this might be a bumpy ride…


So what is a hex colour?

Hex is short for hexadecimal. You might recognise these, #0000FF for example represents a shade of red. There are sixteen possible characters, these are 0, 1, 2, 3, 4, 5, 6, 7, 8, 9, A, B, C, D, E and F.

Each of the characters represent an integer (a number that is not  fraction) from zero to fifteen. Here’s how we go about converting integers in to hexadecimals.

As an example we’ll convert the number 255 to a hexadecimal. To do this we first divide 255 by 16 (the number of available characters). The result is 15 with a remainder of 15. If you look at the chart above 15 is F.

We put aside the remainder figure (15) for a moment and divide the resulting 15 by 16 which is 0 with a remainder of 15. We already know 15 translates to F.

So now we have nothing left to divide, these figures we’ve been putting aside go together in reverse order (please don’t ask why, I’m not sure either of us could handle the answer to this too) and you get FF.


What is RGB?

To help you understand the rest I’ll have to briefly summarise RGB value. At this point I have to hope you’re even still with me but for those of you who are, I promise we’re getting somewhere with this!

RGB stands for Red, Green and Blue. The RGB value of that same red used in the hex example above would look like this: rgb (255, 0, 0) the first number represents red, the second green, and yep you guessed it the third, blue. The values range between 0 and 255.

Simply put, the hex code is created by applying the swanky little mathematical method I just explained to you, to each individual RGB property.  R = 255 which we now know translates to hexadecimal as #FF. You’d then do the same calculation for green (G) which is zero so presented in two figures is 00, value of B is also zero, so that’s 00. Giving us hex colour #FF0000 which is the exact same red as rgb (255, 0, 0).


Stop the clock!

How did I do? If you have any questions about this article you’re not the only one, I mean, please feel free to get in touch.


Jordana Jeffrey

Created on Wednesday August 07 2019 08:00 AM

Tags: webdesign design

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Market Responsibly

Market Responsibly

When the moon is in the seventh house and enough calendar weeks have passed, you will receive a certain type of email. We all will.

“It’s payday! Treat yourself!” 

“It’s a Payday Party"

“Payday is here!”

“Your wallet will thank you”

“Go all out this payday”

“The only thing better than payday: Sale”

“What are you doing spending your hard-earned money on food and shelter? Spend it all! Here. Now”

I may have made that last one up - the rest are very real - but are they responsible?

To market, to market

Email marketing can be great. It can be used to spread the word about a product, a service, a movement or even an idea. The question is not whether we should all be using the power of email to shout about the great things we’ve been working on, we most certainly should - the question is "are we doing so responsibly?"

Modern advertising dates back to the 19th century and now we may laugh at the old newspaper ads that bluntly told readers they were frail, stupid, smelly and useless but this new product or service would change all of that. In this, the 21st century, we like to think that we’ve moved past the bullish world of ‘Buy my product, or else’ marketing, especially as we have so much choice now. We’re not restricted to one brand of soap, one broadband provider, one estate agent - we have options. 

Burning a hole in your pocket

So a lot of B2C marketing has changed tack. Now that a department store may not be the only place locally that you could purchase a new t-shirt and they can’t claim that it’s the best t-shirt you’ll ever own, there’s an ongoing trend of ‘why not?’ You just got paid, you may have some disposable income, why not buy this t-shirt from this department store?

One may argue that the customer doesn’t have to sign up for the emails and they certainly don’t have to buy the product but is it right that every time pay day rolls around, we should be inundated with messages that amount to ‘I know you have money, send it our way’? 

Vote with your £

Many people have a limited budget each month and they are voting with every pound they spend. Each email is a rallying cry of ‘vote for me!’ Throw in a limited time offer and many are powerless to resist, but is that good for the company? The customer may have money now but what about when they don’t? Will they stay loyal to a brand when they purchased purely for the sake of it?

Can a company truly say that it has faith in its product if it markets not on the strengths of that product but on the customer’s access to funds? 

Is it fair to ask someone to buy from you purely because they can?

Playing to strengths 

If marketing focuses on the strengths of what they are selling first then the customer can properly weigh it up against other options. If you’re offering something and you’ve clearly demonstrated why it’s great and your direct competitor's only message is ’Spend it here!’ Then you’ve offered the more compelling argument. 

Hopefully then we’ll arrive at a place where we all shout about the merit of our products and services, not merely that we know the customer has money. 



Frances Smolinski

Created on Wednesday July 31 2019 08:00 AM


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Dyslexia friendly websites, are you thinking of the 10%?

Dyslexia friendly websites, are you thinking of the 10%?

Lately I have been thinking, if 10% (6.68 million) of the UK population are dyslexic why is making a website dyslexia friendly not as important as providing a site in different languages?

Dyslexia awareness has come a long way since I was a child, I remember being told “you’re just a bit stupid” when I struggled in school, as society’s awareness increases,  I can see that those days are far behind us. Dyslexia affects a persons ability to learn, read, and spell, but it’s not related to intelligence, and charities such as, backed by Richard Branson, have done a great job at promoting and changing public perception.

What’s the problem?
One of the most common traits of people with dyslexia is difficulty reading. Dyslexics read at an average of 50 - 150 words per a minute, the average reading speed of a non-dyslexic is 250 words per minute. There are interactive examples, such as Dan Britton’s typeface that let you experience what reading is like for someone with dyslexia. 

Whether you have an Ecommerce site or a wiki, you want everybody to find it easy to read the content you provide.

What can be done? A few simple steps:
Research from Dyslexia Help has found that there are certain font types that have an impact on reading speeds for people with dyslexia. A font has been specially developed called ‘OpenDyslexic’ to give optimum reading speed. Although this is down to the preference of the user, some of the best fonts for an increase in reading speed are Helvetica, Courier, Arial, Verdana, CMU, Sans Serif, Monospaced, and Roman Font.

When it comes to colour, contrast is an important factor for a dyslexic. Generally, people with dyslexia find it difficult to read with high contrast levels and read faster when contrast levels are lower. The standard black text on a white background is not beneficial to people with dyslexia as it can appear too dazzling. Off-whites and pastel colours are generally a good alternative to white and offer a lower contrast.

Icons / Pictures
The phrase; ”a picture paints a thousand words” can most definitely be applied to a dyslexia friendly website. Pictures and icons are a dyslexic's best friend, if you can you use an icon in place of text then this can drastically reduce the time that a dyslexic user spends trying to work out what it is on the page.

In school exams dyslexics are given 25% extra time. Therefore it’s good practice to apply the same rule to moving elements on your site, such as carousels, so that they have time to read and process the content.

These are just some small, simple changes - but there is far more that can be done, just check out the British Dyslexia Association for a full style guide.


Dan Stephenson

Created on Thursday July 04 2019 12:05 PM

Tags: website accessibility disability content contentstrategy screenreader webdesign

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Your web presence - are you doing enough?

Do more. Mac on desk workspace

What is web presence?

Web presence in a nutshell is all things digital that represent and showcase your business or organisation and brand online.

This can include your website, targeted email campaigns, regular e-newsletters, digital branding; where areas of your branding is adapted for web use, this should match any physical or offline branding but be optimised for web use such as colours, logo size and quality or fonts. Web presence also includes the following:

·Social media, the use of Twitter, Facebook and Instagram or online networking through LinkedIn to build reach.

·Content; On page, regular blog posts or videos.

·Organic Search on and off site, or PPC campaigns through Google or even Facebook depending upon your audience.

Importance of an online presence

Why is this so important? Well, your web presence is your voice before a prospect gets to talk to you, it is your virtual shop window. It creates a platform for businesses and organisations to strengthen their brand and entice prospects.

A professional looking site has the potential to level the playing field between the smaller and larger businesses.

Your web presence is where you can raise your creditability, show your expertise within your industry and increase the trust and authority you hold over any niche services.

I hear a lot of people say that they gain their new business through referrals. Well that may well be true, but that referral will more than likely check the website to ensure they do in fact offer what the referred person needs. For example, when someone recommends a restaurant or hotel you most likely check it out on TripAdvisor and go through their website too. If they didn't have a website or had no offsite reviews or social media presence at all would you trust that referral? Probably not, you would click else where just as this prospect would.

Your website needs to showcase your brand, who you work with, what you do and how you do it and the other avenues of your web presence should align to this too. This in turn will aid the sustainability and growth of the business.

B2B customers get up to 70% of the way through the buying journey before they're ready to talk to anyone about making a purchase and the average paying customer will have had 7 touch points before converting. These touch points can vary in platform hence why the web presence is so important. They may read a leaflet, see a post on Facebook, follow you on other social media channels, sign up to a newsletter, visit a shop and have numerous visits to the website, all before making a purchase or signing up for a service. For 81% of people looking to make a purchase they will look to the internet, if you aren't there then that potential customer will find someone who is.

To stay ahead of the game with this trend you need to show up in the initial research phase which will most likely include a Google search and looking through the first few organic rankings. You should also have a fast loading, easy to use, responsive website that has https on any data gathering pages at the very least. Having reviews or case studies available to users and relevant, engaging content can also be a real game changer in conversion rates for you.

Working on digital content

Doing enough?

Sometimes it can be hard to tell whether you are doing enough with your web presence. No one expects a business or organisation to necessarily be covering every point that's been mentioned within this post. Generally speaking, to get going you need a good website that is built professionally so that it can achieve what you want it to, is fully responsive and secure (https) that is then filled with engaging, relevant content.

Having a blog as part of your website is a great way to keep people coming back as you can let them know when new content has arrived. You can use a blog to promote certain products and services or tell customers and prospects what the company has been up to! As part of this content (including blogging) there should be potential to cover some on site SEO (search engine optimisation) this can be done by creating on page quality content that covers services, products or information that you want to rank for. The rest of this can be done with the set-up of your site or through most CMS (content management systems) post going live.

It is also best to set up a Google my business profile and ensure all the details match those of your website. Finally having some sort of social media presence is becoming more and more important and relevant. Rather than trying to cover every platform choose one or two that seem good for your audience and master them through regular posting of great content and sharing of other relevant content that you may come across. Remember you can do PPC campaigns on social so when you feel confident and have some budget for extra marketing they can be a great area to expand into.

Talk to us more about your web presence and how you're doing by emailing: or and we'll organise a call.

Being Content with Content

Being Content with Content

You’ve built the website, the client loves it and the early stages of testing are looking promising, there’s just one problem – you don’t have any real content.

The word ‘content’ can be daunting and overarching. There’s an entire website/app/platform and somebody needs to fill it with engaging, witty, relevant words and images that will bring users from far and wide. No pressure then.

What is content?

Content can be used as a catchall term but at its core it is information – pages, events, blogs, videos, illustrations, graphs, photos can all be described as ‘content’.

Without it, most websites would be a series of shapes and colours that didn’t communicate anything.

Staring into the abyss

Timing is crucial. Get the content as early as you can. If the site is replacing an old one and the client already has content, fantastic, ask them to send it to you as soon as they can. This is mutually beneficial as it can be used to influence the design and they can see it in situ to get a feel for how the finished site will look.

Whether you have content already, or you’re starting from scratch, the first step to dealing with the content behemoth is to break it down. Break it into small, manageable steps and then break it down again. Figure out what type of information you need for each page type, and what format it needs to be in. Then make a list of the minimum amount of content you need to launch.

For instance, if your new website has events, news and cms pages you may need a minimum of 3 upcoming events, 3 news stories and 17 specific pages of information.


Bridging the divide

Now that you know what you need, you need to know who is responsible for creating it. If you’re working from the ground up, you may need to assign content. Perhaps you, as the digital agency will be writing some of the support documents, such as a list of cookies used and the client is doing the rest? Maybe the client has the words but they need some help with the images? Maybe they have it all in hand.

Figure out what is being created, or sourced by who and keep track as your content folder starts to fill.

Writer’s Block

You may be met with resistance ‘I’m not a writer’, ‘I don’t know what I want to say’, ‘There’s too much to do in the time frame’. If you’ve worked out the minimum amount of content you need and who’s creating it, all that’s left is to know what you want to communicate and who you want to communicate it to.

If you have a page of fact sheets, maybe a bulleted list of links is the way to go? If you’re reporting on a recent workshop, perhaps a captioned video with a small amount of text underneath.

Being content

The most important thing is to factor it in. It’s all too easy to spend hours building a beautiful backend, throw yourself into absolutely nailing the CSS and then discover that there’s nothing to fill the page but 3 stock images and some well-placed lorem ipsum.

Don’t be complacent about content – you want users to come to your website for the content and stay for the excellent UI.

Frances Smolinski

Created on Wednesday June 26 2019 08:00 AM

Tags: website web-design content contentstrategy

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