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Proud re-launch for WECIL

Proud re-launch for WECIL

I caught up with WECIL in the Summer to find out more about their exciting rebrand - how could we apply this to their web site to not only bring it up to date visually, but also bring it more in line with the organisation's needs and objectives? With much of their offline materials already rebranded, WECIL were very keen to get their online presence sorted ASAP!

As a team, we went through the existing site and identified key areas that needed to remain in the new build, and other features to be either removed altogether, or reorganised into different areas.

Suggestions were made for some new features, which were considered against WECIL's available budget. Finally a specification was drawn up and agreed, and we started work on the design. Working with the new WECIL brand guidelines, we soon had page templates created for a home page and inside page templates; along with visuals for new features such as the Events Calendar and YouTube integration. The site needed to be engaging, visually attractive, and accessible. It also needed to provide multiple areas for updated information, to really demonstrate how active WECIL are in their projects and activities.

So as build progressed, the Events Calendar was key - WECIL hold a good number of useful, informative and fun events and needed to demonstrate this to their service users. Users can search by keywords, regions and even different Types of event - all of which WECIL can add to as time goes on. And not only that, but should a particular event be of interest, you can have the calendar email you with a reminder. Handy!

One specific change was the presentation of WECIL's key projects and research work - moving these into a Resources area has meant that although still readily available, the details are not in the way of more current areas of the site such as how to Get Involved, and the Events Calendar.

Feeds from their Twitter and Facebook accounts also feature, with regular updates from WECIL; plus a suite of visual signposts, to reinforce key areas and link directly to them.

WECIL are also benefitting from an upgrade to the latest version of Quantum - our bespoke, Rails based content management and administration system - giving their team a much easier interface to work with including access to the new modules such as the Calendar and Slideshow Feature Box on the homepage.
 They have admin access to update most of the site themselves, which means independance and control for them - but of course we're here to help when they need it!

Over the coming months, we'll keep a close eye on Google Analytics, noting areas of the site which are popular, not so popular, and how users are interacting. We'll work with WECIL to ensure we're getting the most of out the site for them, and make recommendations for updates or additions as they become relevant. Big thanks to the team at WECIL for making this a really smooth and enjoyable project to work on! You can visit the new site here.


"Can I offer our compliments on the site; it looks really good and you have dealt with us with the utmost professionalism and interpreted our requirements perfectly."

Janice Saunders
Resources Manager

WECIL
 

Annette Ryske
Annette

Created on Friday November 23 2012 04:54 PM


Tags: website charity new-web-site youtube analytics quantum launch disability wecil


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5 ways to market your website on social media

5 ways to market your website on social media

We decided to put together a few simple ways to market your web site on social media sites, so take a look below at some of the easy ways to drive more traffic to your site. 

1. Online Events - hold unique online events such as 12 or 24-hour Tweet-a-thons. Encouraging followers to include links and #hashtags in all their tweets. Targets can also be set, such as aiming to reach a certain number of new followers, or the 100th person to place an order on a unique link gets their order for free.

2. Affiliate Social Network - get links with other companies to use their own Facebook and Twitter accounts to help promote your business and you return the favour.

3. Web Chats – set up live web chats or webinars through social media sites, this is a good method for providing advice or showing off a particular product / service.

4. YouTube Campaigns - set up your own YouTube channel and integrate an effective YouTube campaign into your overall promotional strategy. Make it easier for customers to share video content across their own social media networks. 

5. Vouchers / Coupons - everyone loves a voucher or coupon so promote a product or service with a voucher or coupon for social media followers. This provides a reason for people to ‘like’ your Facebook or ‘follow’ you on Twitter.

For more advice feel free to call us to arrange a meeting on how we can help your digital strategy.

 

Created on Wednesday November 02 2011 04:32 PM


Tags: social facebook youtube digitalmarketing


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Life in a Day - one of the biggest user generated content experiments ever!

Life in a Day - one of the biggest user generated content experiments ever!

Google and Youtube announced one of the most far reaching and ambitious (and ruddy exciting!) user generated content experiments yesterday.

Life in a Day is a film project, asking people the world over to upload a film of a day in their life - specifically July 24th, 2010.

The idea is to get as many people as possible to upload their films, which will then be sifted through by such illuminati as Ridley Scott (no less!) and edited down to a feature length film to take to the Sundance Film Festival.

Never ones to shy away from a challenge, we'll be weilding our acting / production / general 'luvvie' skills and winding up to the big day on 24th July.

Keep you posted with any storylines as they take shape, and of course any news of irreconcilable artistic differences!

Any ideas of what we should do, or if you want to submit something for us to include, get in touch!

Created on Thursday July 08 2010 04:11 PM


Tags: youtube video google film lifeinaday


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'Listening' to the web with Addictomatic

'Listening' to the web with Addictomatic

Everybody knows the value of social networking these days, right? Any commercial organisation worth its salt will have a social media strategy in place, and be falling over themselves to implement and update it. (There's nothing sadder than a neglected Twitter feed or blog).

But how do you keep track of all your followers? How can you measure the effect - the buzz - created by all your hard efforts and updates? Simple. Addictomatic.

Branded with the strapline 'inhale the web', Addictomatic does just that. Whether for ego searches or general interest, Addictomatic 'listens' to the web, seeking out your search term, and delivers you real time results from Twitter, blog posts, YouTube and news articles. You're left with a snapshot profile of exactly what the web thinks of any given topic at any given time.

Now Addictomatic is not the only provider to offer this service. Google has recently launched its real time search, and while it is largely limited to search results returned from news sites currently, in theory it has the ability to monitor social networking sites too.

The beauty of Addictomatic is that you can personalise your page, moving, editing and deleting areas as necessary. Save it to your favourites and there you have it - a real time snapshot of what everyone on the web has to say about any given topic. With the season of Easter upon us, I searched for 'master chocolatiers' Lindt, and came up with all sorts, from recommended outlets to stories of those who'd been 'saved' by the chocolate.

Fun stuff, if a little addictive!




Happy Birthday YouTube!

Happy Birthday YouTube!

YouTube is 5 years old!

No, we couldn’t believe it either. Hasn’t it always been around? Whether it’s for watching music videos (which we’re now allowed to do again), prison inmates dancing to Thriller in unison or just for giggles, YouTube has well and truly ingrained itself into our lives. And with TV broadcasters such as Channel 4 enabling users to view their 4OD content  through the channel, it continues to pioneer the way for free video content online. Even if the newspapers are all looking to start charging!

Happy birthday YouTube! Here’s to another 5 years...

Created on Friday February 19 2010 11:18 AM


Tags: blog youtube


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