articles tagged with: website
Do you spend hours poring over Google Analytics, fascinated by all those numbers and pages being viewed?
Does it excite you, and empower you to make changes to your site? But you're not quiiiite sure what those changes should be, and wait a minute you've just found a new bit about Demographics, but oh that needs a UA upgrade, how do I do that? And then you decide you'll go back to it next week and make a proper plan... and next week you forget where you got to...
Sound familiar? Our (new) friends at OneSpace were in just that place - in fact quite well informed about Google Analytics, but felt they needed a bit of direction and guidance to get more out of it. So I took a trip out of the office to meet them. We enjoyed a few hours talking about their website objectives, and how they could take some stats from Google Analytics and turn these into some meaningful, achievable tasks.
These, I think, are three of the most valuable tips:
1. Link your site up with Webmaster Tools. Doing this gives you an insight into those '(not provided)' keywords that Analytics teases you with. Can be really handy for improving your content or setting up an Adwords campaign.
2. My favourite - always use 'Secondary dimension'. For everything. It brings a whole new meaning to so many stats. For example, Your top 10 landing pages are reasonably interesting, but add in the 'Device' as a secondary dimension, and suddenly you find that the top three landing pages are actually being viewed on a mobile... and your site isn't optimised for mobile...
3. Lastly, get to grips with Shortcuts. When you've got a really good secondary dimension view set up, save it as a shortcut. Makes it so much easier for next time.
Give these ideas a go, get stuck in and let us know how you get on!
Thank you to Paddy at OneSpace for his kind comments and biscuit supply:
"Thanks again for your time! We found that really helpful. [We've] talked to various SEO consultants in the past and not found it at all helpful, so we're very pleased with today's session."
So how do you work with Analytics? Do you get what you need out of it, and manage to make beneficial changes and developments to your website? Or do you dip in and out and not really have any direction?
Created on Friday September 19 2014 02:34 PM
The BIG launch! The new-look "Go Places to Play" is here - an online park finder that makes it easy for you and your family to enjoy fun and exciting play opportunities in and around Bristol.
We've recently redesigned goplacestoplay.org.uk for Bristol City Council so that it not only looks better than before but it works better. "Go Places to Play" is now even more intelligent so that you can find parks and play areas far more quickly and efficiently. We understand that you live busy lives and need information at your fingertips - wherever you may be. The site is now responsive so it is easy to use on smartphones, tablets and laptops. This means you can quickly find your nearest park when you're out and about. You can click on map points to get further information about the park or site you are interested in, or you can use the postcode search to bring up sites in your area.
The online calendar means you can search for local events that suit your requirements and interests. You'll be provided with results if you search using a relevant keyword, or you can find something more specific using the handy advanced search which allows you to search by event type, location and distance from your chosen postcode.
There are also some great ideas for play featuring tips and suggestions from our Play friends and partners - a particularly good resource for the school holidays. Plus, our brand new FAQs section answers many of the common questions we get asked.
As before the option is there to register as an event organiser which means you can upload your own events to feature on the events calendar. Once approved you will see them published.
People like to feel as though they are a part of a website and the 'community' that use it. Interaction is key so if you find something you like on Go Places to Play you can "Share with a friend". Regular news updates also ensure that everybody is on top of all that's going on. It's a site that seems to have people talking, if you want to be a part of the excitement please like the Go Places to Play Facebook page here: https://www.facebook.com/goplacestoplaybristol or better still, go and check out the site to see for yourself!
Created on Tuesday August 05 2014 04:16 PM
We can't contain our excitement, we simply have to share with you what's bubbling away in the studio!
Improvements are being made to our current online park finder "Go Places To Play" - a website that forms a part of Bristol City Council's campaign to encourage children to play outdoors.
We don't want to give the game away but here are a few snippets of what to expect.
Mobile friendly - We've added more functionality that is based on your current location i.e. your closest park is. It is also a mobile first build; usually mobile sites are designed as a result of a desktop design that is scaled down. Not this site. We've started with the mobile design and scaled up! The build is responsive; meaning you get an optimised view on desktop, tablet and mobile.
User friendly - Much easier to navigate the site. You're guided through it and it is clear to see all it can do and how it can benefit you.
Age appeal - Adults often view the site with their children in mind. The site is much less childlike and now appeals to a wider age range so that it is great for parents to navigate, but still has a family, child-related feel.
Search to suit you - We want people to be able to find personalised information based on where they are and what they like to do rather than just general information.
We've put some serious effort in to not only making the site look good but in making it a useful tool that you feel you can go to and rely on. It's not yet a finished product but we can't wait until it is and you'll be the first to know about it!
If you would like to see the online park finder as it is now, please go to http://goplacestoplay.org.uk/
Created on Monday June 16 2014 09:00 AM
By now, you may have heard of "Heartbleed", a security issue that was announced earlier this week in OpenSSL, which provides the https/SSL security to a significant percentage of the internet's websites (and email services etc.)
It's estimated that Heartbleed affected about 17% of all secure websites at the time of its announcement, and it's a bad issue - it theoretically means that someone can read secure SSL-protected data.
First of all, from a This Is Focus viewpoint, we can confirm that only a very small number of sites we host were ever affected, and those were upgraded within a few hours of the fix's availability - meaning that they're no longer vulnerable. Remember, this issue only affects you if you're running an https:// (SSL) website.
So what does Heartbleed mean? Without going into too much technical detail, it effectively means secure websites were potentially only as secure as non-secure websites - an attacker could see details passing between you and the website whilst they were "in transit" between them.
That's still fairly secure, to be honest - an attacker couldn't see your password unless they were either on the same network as you, your website, or somewhere in between. If you're on your own network (and not, say, on public WiFi), it's still difficult to achieve for a casual attacker - it's only practical for serious, large-scale attackers.
Having said that, the problem has affected a lot of very popular websites - including, but not limited to, Google, Facebook, Yahoo, Dropbox and Pinterest - so it's theoretically possible that someone could have grabbed your passwords for those sites. All those sites have swiftly applied fixes, however. So it's not a bad idea (it's never a BAD idea!) to change your password on those sites, as well as any other sites where you use the same password. (Which ideally, you shouldn't!)
So in summary, everyone should have applied these fixes by now - we have, and all the sites mentioned above have - but it's worth asking/checking if you rely on the security of any other sites.
And this could be a good reminder to change your passwords!
Created on Friday April 11 2014 10:10 AM
Trawl the web for long enough and you'll begin to notice patterns occurring, it becomes clear what is growing popular in the world of web design. Here are 10 design trends that I spotted and have a sneaky feeling we'll be seeing much more of in the coming year…
1. Flat design - OK, so this has been popular for much of 2013 but it's still going strong! Flat design removes all unnecessary elements so the content is the main focus - providing the best user experience. Initially, flat design developed as a solution to simplify Web layouts so that they were optimised across different devices but it's not just popular for practical reasons anymore. I can't get enough of this simple, clean style.
2. Grid-Style Layouts - Page elements are scattered to look like a grid. One familiar example of this would be the Facebook timeline. The grid-style provides a solid visual and structural balance. This sophisticated layout structure gives more flexibility and improves the visual experience of visitors as they can follow the consistency of the page much more easily.
3. Endless scrolling - The good thing is, browsing on our mobiles has gotten us used to it. Scrolling through a website is faster and easier than having to click through links upon links to get where we need to be. It's not content-cluttered either as new design techniques means all information is organised and formatted in such a way that it’s easy to digest. The layout often changes as you scroll, creating sections resulting in the user forgetting they're looking at one long page.
4. Simple Colour Schemes - I have a feeling there will be a lot more websites using only one or two colours. A new trend seems to be to use one bright and clean background colour, such as red, orange or teal, and to include images or black or white text over it. This creates a seriously minimalist and user-friendly effect.
5. Video - Instead of the usual written piece about what the company do, businesses are beginning to opt for short videos. This is most likely due to the fact that videos are easy to produce and share on your site as well as on social media. They also appeal to the short attention span many of us have adopted these days, we want everything now! Videos are an effective way of communicating with an audience and having an impact.
6. Fun with fonts - Designers are once again enjoying 'playing' with typography. Fonts seem to be getting bigger (and in my humble opinion, better!) and siting amongst a variety of others. Also, responsive typography should become a bigger part of responsive web design.
7. Mobile-First Design - Here, a higher priority is placed on the mobile experience which then becomes the foundation of the entire layout. The idea is to first mock-up how the website should look as a responsive layout on smaller screens. To make this work 'fancy' design considered unnecessary excess is removed and we are left with the bare essentials.
8. Mega-Navigation Menus - These menus that expand to hold large blocks of content and links, and can often contain product images seem to be particularly popular with e-commerce or news websites. If done well, this type of navigation can be extremely effective, they allow the user fast access to information located deep within the site.
9. Expanding search bars - Building semi-hidden or expanding search bars into your layout is definitely growing in popularity. When the user clicks a magnifying glass icon or clicks into the bar itself, the search bar expands wider allowing for more text input. This can be seen in a lot of responsive layouts.
10. Parallax Scrolling - That nifty technique that lets background images move slower than foreground images to make visuals appear more dynamic certainly makes for an interesting browsing experience. Handle with care though as too much of it can have quite the opposite effect!
As a designer here at Focus I am super excited about applying some of these trends to our work. Throughout the year I'll be looking out for emerging trends so that I can see you back here in 2015 with a whole new list!
Created on Thursday January 16 2014 11:04 AM
Last month saw us launch a new web site on behalf of the Parent Partnership team at Bath and North East Somerset Council.
Connecting Families is a new programme designed to help families with multiple complex needs in the BathNES region - and is part of the Government's Troubled Families Initiative, which aims to change the lives of 120,000 families by 2015.
The web site provides users with access to a database of support groups and organisations who offer help, guidance and advice. The database is categorised into easy-to-follow scenarios and topics that are relevant to individual family members - so it's clear where everyone can find the information most appropriate to them.
Additionally the site has built using underlying responsive tech - with the layout of each page changing based on the device being used to view it; whether it's a desktop, laptop, tablet or mobile smartphone. We include a responsive layout with all our new web site projects - helping provide engaging user experiences across all devices.
To see the new web site please see:
Created on Friday November 22 2013 10:00 PM
Speed on the web is as important as ever, with figures showing that better performing websites get more business, and that performance may also have an effect on SEO rankings.
Recently, we've been asked by several clients to measure how their site performs, and what could be done to speed it up.
For the first client (a multi-national blue-chip insurance company), they primarily wanted to know how many users their system could support - how many users could use the site in an hour, say?
The first thing we needed here was a program to simulate being a real user. PhantomJS is an excellent tool here, because behind the scenes it's basically the same browser as Google Chrome, but there's no visible front-end - we can "drive" it automatically and measure the results.
So, we produced a PhantomJS script that hit the website, logged in, and performed the operations our client wanted testing. (Measuring all the times as it went.)
We then produced a large queue of those scripts to run, and fired up a whole bunch of Rackspace Cloud servers, and told them to share the queue of jobs - this is to simulate concurrent users, which is very difficult to emulate with a single computer.
We ramped up the simultaneous servers gradually, and found the spot at which we'd hit a limit - meaning that the system couldn't deal with more simultaneous users than we were throwing at it.
Armed with these numbers, we could then dive a little deeper into the figures at certain points of the process, and find some likely candidates for the stages that were specifically slowing things down.
The tools we have available for this kind of work these days are frankly excellent - without PhantomJS (or something similar), our tests would have been significantly less "real", as it wouldn't have used real-life browsers to do the testing. And without Rackspace Cloud, I dread to think of the work involved in actually firing up that many physical servers to perform the tests!
Next time, I'll talk more about what happens next - how web pages can be made faster.
In the meantime, please don't hesitate to get in touch with us if you'd like us to performance-test your website!
Created on Tuesday September 17 2013 01:45 PM
We've recently launched a new ticketing system for our friends at Barriers Direct (http://www.barriersdirect.co.uk), and it contains some interesting features, and some close integration with the rest of the back office systems, that I'll briefly outline here.
For those that don't know, a ticketing system is a little like a to-do list that can be shared amongst people, and records status as things change. For instance, if a client enquiry comes in, we can assign it to the most relevant person to deal with it. Perhaps they have to query something with accounts before responding to the client, so they can assign the query there. Accounts respond, and assign it back again -- and so on until the ticket is finally completed and marked as closed.
Every action is time stamped with who said what and when. Unlike email, the entire thread of activity is available to all relevant people at all times - it's not hidden away in people's Inboxes and Sent Items. For instance, there's no more thinking that you sent this task to Bob yesterday, but he's off today, and wondering if he did anything with it - you can check the ticket, and see that Bob forwarded it to accounts. Now, someone else can follow up in his absence.
As people do tend to check email very regularly, however, the ticketing system sends various emails to let them know there are things waiting for them - it emails people when tickets are assigned to them, and emails daily summaries of outstanding tickets, for instance.
The team at Barriers Direct use extensive reporting facilities within Quantum to keep track of their business, and tickets mean they can produce reports of how many requests come in, what the different types of requests are, and how long it takes to respond to them -- and how that all changes over time.
The ticket system is integrated right into Focus's Quantum website administration system, which manages the order system too, and that allows us some tight integration that wouldn't be possible with a 3rd party ticketing solution; lists of orders highlight those with tickets associated with them, for instance, and vice versa, from the ticket you can get to the full details of the order in just one click.
If you're interested in knowing more about a ticketing system, either for an existing or new website - please do give us a ring, or drop us an email and we'd be very happy to talk to you!
Photo copyright Andres Rueda, used under a Creative Commons Attribution license.
Created on Thursday January 31 2013 10:18 AM
Experian Hitwise have released some eye watering statistics about eCommerce traffic in the UK for Boxing Day 2012, which broke all previous records - and by some distance.
The Christmas period just passed was the busiest for online retailers - with 84m visits to retail sites on Christmas Eve, 107m on Christmas Day itself and 113m on Boxing Day - increases of 86%, 71% and 17% respectively.
Also up was the share of people using mobile devices to do their shopping - more than 28% of clicks on retail ads came from smartphones and tablets, and overall traffic from these devices accounted for 30.7% of visits, up from 19.8% for the same period in 2011. Data from IBM shows 24.73% of consumers used their mobile device to make a purchase - up 15.93% from 2011. With the number of iPads and other tablets sold over Christmas, these stats are no surprise.
From a search engine viewpoint, interestingly one in every 125 keyword searches included the word 'sale' - with 'Next sale' leading all queries followed by 'Debenhams sale' and 'Marks and Spencer sale'.
Conclusions? Owners of online stores need to review the impact that mobile-based shopping is having on their sites and also need to invest in CRO - conversion rate optimisation - to ensure they take full advantage of the increasing numbers of people shopping online, and to ensure that once once shoppers arrive at their site, there's no barriers to purchase.
Created on Wednesday January 02 2013 03:03 PM
I caught up with WECIL in the Summer to find out more about their exciting rebrand - how could we apply this to their web site to not only bring it up to date visually, but also bring it more in line with the organisation's needs and objectives? With much of their offline materials already rebranded, WECIL were very keen to get their online presence sorted ASAP!
As a team, we went through the existing site and identified key areas that needed to remain in the new build, and other features to be either removed altogether, or reorganised into different areas.
Suggestions were made for some new features, which were considered against WECIL's available budget. Finally a specification was drawn up and agreed, and we started work on the design. Working with the new WECIL brand guidelines, we soon had page templates created for a home page and inside page templates; along with visuals for new features such as the Events Calendar and YouTube integration. The site needed to be engaging, visually attractive, and accessible. It also needed to provide multiple areas for updated information, to really demonstrate how active WECIL are in their projects and activities.
So as build progressed, the Events Calendar was key - WECIL hold a good number of useful, informative and fun events and needed to demonstrate this to their service users. Users can search by keywords, regions and even different Types of event - all of which WECIL can add to as time goes on. And not only that, but should a particular event be of interest, you can have the calendar email you with a reminder. Handy!
One specific change was the presentation of WECIL's key projects and research work - moving these into a Resources area has meant that although still readily available, the details are not in the way of more current areas of the site such as how to Get Involved, and the Events Calendar.
Feeds from their Twitter and Facebook accounts also feature, with regular updates from WECIL; plus a suite of visual signposts, to reinforce key areas and link directly to them.
WECIL are also benefitting from an upgrade to the latest version of Quantum - our bespoke, Rails based content management and administration system - giving their team a much easier interface to work with including access to the new modules such as the Calendar and Slideshow Feature Box on the homepage. They have admin access to update most of the site themselves, which means independance and control for them - but of course we're here to help when they need it!
Over the coming months, we'll keep a close eye on Google Analytics, noting areas of the site which are popular, not so popular, and how users are interacting. We'll work with WECIL to ensure we're getting the most of out the site for them, and make recommendations for updates or additions as they become relevant. Big thanks to the team at WECIL for making this a really smooth and enjoyable project to work on! You can visit the new site here.
"Can I offer our compliments on the site; it looks really good and you have dealt with us with the utmost professionalism and interpreted our requirements perfectly."
Created on Friday November 23 2012 04:54 PM
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