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articles tagged with: social-media


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Google+ Pages - a shift in social networking?

Google+ Pages - a shift in social networking?

Google+ has announced today that companies and brands can create a presence on the social network from the search giants – following a similar style to Facebook pages.

They have five categories:

  • Local Business or Place
  • Product or Brand
  • Company, Institution or Organization
  • Arts, Entertainment or Sports
  • Other

Over 40m have already signed up to Google+, and in articles this morning it has been mooted that a shift in social networking could occur with this new change….but why?

Well, the new features will allow users to recommend brands by using the +1 button, add companies to their circles so they can be kept updated with news and chat via its multi-person video tool Hangouts (something we’ve used for internal meetings and think i).

It’s also noted that this new development could be a way of attracting celebrities and journalists away from Twitter – this is mainly due to the additional features Google+ could offer with its integration in search, gmail, news etc. If there was a major shift the 40m+ users would surely skyrocket.

We’re going to take a look at the opportunities that a business page would offer not only us but also our clients – so look out for our advice on setting up a page! 

Created on Tuesday November 08 2011 11:51 AM


Tags: google +1 social-media


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Google's first foray into social media

Google's first foray into social media

Google’s +1 feature has gone live, that means you can now add the +1 button to your site for people to recommend it to their Google email contacts when they use Google search. We’ve been left thinking “um yeah, so....what’s the point?” According to Google the +1 button is meant to be short hand for “this is pretty cool” or “you should check this out”....sorry isn’t that what the ‘like’ button has been saying for the last few years? Or did we miss something?

In order to use +1s you need a Google profile once you have one your ‘+1’s are available to everyone and connections to your email address will be able to find them easily. The thing is, I already have a Facebook account, a twitter account, a LinkedIn account etc, I have a lot of usernames and passwords to remember as it is, so what will signing up to yet another one do for me? Well it seems like not a lot, you will at most occasionally see +1s from email contacts when you search on Google, however it will do a lot for Google. It’s their chance to get some interest data which so far they have been lagging behind in. This is Google’s attempt to move into the ‘social web’ space, which hasn’t proved very successful for them previously. Those in the know are very critical of the development as Happy Cog founder Jeffrey Zeldman puts it: "Google trying to be Facebook is like Yahoo trying to be Google, and we all remember how that worked out." 

It’s a tough market to crack for Google but I’m sure, knowing their online real estate they will have us all using the term ‘+1’ as a verb before we know it. Perhaps though their time would have been better spent coming up with a unique product, for example a ‘-1’ button that would allow us to tell people what we don’t like online and weed out the spam - everyone loves a rant after all!

Created on Wednesday June 15 2011 04:23 PM


Tags: google +1 social-media


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Opening the door to the new Trade Store!

Opening the door to the new Trade Store!

It's been a very busy month for us all at Focus Towers! We've had a number of client websites going live and excitingly today we have launched the Trade Store for our long term client Barriers Direct. This has been a great project for us to sink our teeth into; it's given us the challenge of creating a sub brand which is part of the Barriers Direct family whilst having a sense of being its own entity. We've also had to tailor the site to a very specific audience making it as useful as possible for our target audience to get the service they need. The technical demands of the project were also high - grouping all the many, many products into easy to navigate categories was a great challenge. We're really pleased with the result! Take a look and let us know your thoughts.

Created on Tuesday March 22 2011 02:24 PM


Tags: website blog bristol focus social-media trade-store construction site-launch


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Twitter - 5 years old today!

Twitter - 5 years old today!

Today sees Twitter turn 5 years old and with it celebrate a meteoric rise to fame and popularity. Currently 1 billion tweets are being sent a week, indicating that the social media era is definitely here to stay. This fascination with the ability to broadcast ourselves to the world has changed the way we interact with each other. We can't seem to get enough social media, if we're not tweeting our latest thoughts or facebooking our friends we're watching blockbusters about the creation of our favourite social network.

It is a fact: Facebook and Twitter have defined a generation. Facebook and Twitter have a magic formula which attracts thousands of people. People who could become potential customers, there is a huge opportunity for small businesses to tap into that market through the platform that these social networks provide. Social media has replaced print advertisements, with an estimated 85% of small businesses launching social media campaigns this year.This new form of communication offers a way for businesses to personify themselves whilse using micro blogging as a sales and marketing tool.

We can see where this is going and are already doing social media campaigns for some of our clients. If you think social media could make a big change to your business we'd be happy to put together a social media strategy and implement it for you, don't hesitate to contact us.

Created on Monday March 21 2011 10:44 AM


Tags: youth young-people facebook social-media twitter socialmedia facebook


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To Facebook or not to Facebook!?

To Facebook or not to Facebook!?

Yesterday I attended a training and consultation workshop on Social Software and Promoting Participation with Young People, hosted by Katie Bacon (what a great name!).
 
We went along with CERNIS our new partners (see previous blog ) to find out more about how social media platforms such as Facebook can be used safely, in particular for sensitive projects such as ours which is in relation to child and adolescent mental health services (CAMHS).
 
Primarily we were looking to understand what measures can be put in place with regards to managing the posts and comments yet still facilitating an environment where young people can participate freely.
 
The session was great, very informative, interesting and interactive.  We looked at how youth workers can manage their own social networking site (SNS) and the advice that can be given to young people. We discussed the implications of creating an online community and how you can facilitate a balance between functions that enhance the content but also functions that protect the members from harassment.
 
We’re looking to use a virtual platform to support the workshops with young people that are being carried out by CERNIS across the country – where information and feedback can be shared and participants can monitor the progress of the project and see feedback from other sessions. We’ve decided to use a blog called More Thoughts as the main platform but were also considering a Facebook profile page to help to communicate with the young people when new content is posted (as an alternative to email) and to generate interest. All of the tools seem to be available for controlling who see’s, edits and moderates the content on the page, however the one big stumbling block that we could not see a way around was the inability to be able to hide the friends list from the profile.
 
However, even though on this occasion we have decided not to use Facebook in particular, lots of other ideas and suggestions were made on how to generate interest and bring our blog to life with free tools that are available online. We’re going to include a video introduction to welcome people along, we will also look to include videos from the sessions (creatively preventing anyone from being identifiable), use Google maps with points to show where Anna and co are holding their workshops as well as photos and progress so far, and other little features such as a Wordle to make the content more interesting.
 
There’s a lot to do as the first workshop begins in Norfolk on Tuesday!

Created on Friday August 06 2010 08:45 AM


Tags: blog google youth young-people online-tool cernis facebook social-media


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