We've just launched the new web site for Ireland's annual ReadaThon - one of the country's largest charity campaigns in aid of raising funds for our clients, the Multiple Sclerosis Society of Ireland.

This is the third year we've been involved and the site has a slightly more 'adult' look about it as MSI wanted to get book club members involved more than ever. There's a new blog and behind the scenes, some whizziness allowing the charity to create their own online forms.

Discussion about the design took place over the Irish Sea through the power of Webinar! Meaning we didn't have to put up with Ryanair.....

We hope the campaign raises bundles of Euros for a very 'wordy' cause.

As part of National Families Week, Emily went along to the launch event for Bristol City Council's Bristol Parenting Hub website last Wednesday, and met the Deputy Lord Mayor!

The site, designed to signpost parents of children and young people of all ages to key pieces of information regarding their children's upbringing, had a great response, and we hope to see user numbers grow over the coming months.

We're always looking to add to the information carried on there, so take a look and let us know what you think!

Today sees the launch of Portsmouth City Council's Play in Portsmouth website, to showcase play areas and adventure playgrounds across the city, funded through the Government’s Play Pathfinder project.

It was a great project to work on, and the site really reflects the principles of ‘play’; that it should be bright, fun and inclusive. Having worked on similar projects for Bristol City Council (Go Places To Play), we were in a really good position to understand their requirements and use our experience to deliver a site that not only looks great, but does everything it needs to.

One of the tenets throughout the project has been that: “Play is one of the defining characteristics of a good childhood and all children and young people have a right to play.” Judging by some of the big kids we have in our office, I’m not sure I’d limit it to just children and young people! Web developers like to play, too... 

Today sees the launch of our mobile site – a pared down version of the main website with all the essentials on there, including contact details, how to find us and our latest blog articles.

Of course, you’ll still be able to view the full site through your handset if you need to, but will have the option of mobile optimised browsing for when you’re out and about.

We’ve noticed the number of people accessing our site through their mobile has been steadily increasing over the last 6 months or so, and with many of our clients using iPhones, Blackberrys and other PDAs, we thought it was about time we tailored the site to their needs.

Morgan Stanley have predicted that mobile browsing will overtake browsing from a desktop as soon as 2013, with mobiles already overtaking desktops for gaining access to social networking sites. 91% of mobile internet users socialise online(!) compared with only 79% desktop users, according to the ecommerce journal.

Gone are the days when it was reasonable to assume that people would be viewing your site in 1024 x 768 resolution. With an estimated 16 million users in the UK alone using their mobiles to gain access to the internet, we wanted to ensure people could view the site in a format that’s most suitable for them.

We don’t think it’ll be long before everybody else is doing the same...

So, please take a look, and as always, let us know what you think!

We’ve been working with Bristol Balloons for five years now, and designed and built their three websites Bristol Balloons, Bath Balloons and Ballooning Network. You could say it’s a close relationship - fortunate, as our offices are up the stairs from theirs!

We revamped the design of all three sites last year, updating the look and feel of each, assigning each site its own identity within an overarching brand umbrella. We helped the team there to develop their online booking system, enabling people to check availability and book flights online as well as being able to being able to book flights as gifts for others.

We’ve yet to check out the flights themselves (I don’t have a head for heights!) but from what we’ve heard, the weekday dawn ones are pretty impressive!

Last Wednesday I had the opportunity to attend a full days' training on e-safety and child protection in relation to online chat facilities and forums. The session was hosted by Tony Domaille of David Niven Associates and the session was not only interesting and useful but also quite an eye-opener.

Tony worked as a police officer for over 30 years as a Detective Sergeant for the Child Protection Department and the last four years working on the Dangerous Offenders Unit concentrating on sexual exploitation of children through the Internet, so he's more than used to dealing with the issue of paedophilia. I was, on the other hand, very naive and completely unaware of the lengths these people will go to in order to carry out their fantasies and that they are generally very respected and trusted members of our community.

We're working with 3 local authorities on web sites which publicise positive activities for young people and include interactive chat facilities. Bath and North East Somerset council (B&NES) have enlisted the help of Tony to ensure that the moderators of the site are fully trained to recognise any misuse of the site. This includes not only being aware of sexual predators and how to deal with them, but also online bullying, cries for help in relation to issues such as suicide or anorexia, and discrimination against others in terms of things like racism or sexuality.

The actual website has also been enhanced by a number of e-safety features to ensure it's as easy as possible for users to report anything that they're concerned about as well as to deter potential predators. Some of the enhancements are:

• Link to Think U Know, which informs on how to have fun, stay in control and how to report online abuse. 
• Link to the Virtual Global Task Force, which includes information on how to report abuse and provides a template for reporting. The reports reach appropriate authorities via the Child Exploitation On-line Protection Centre (CEOP) who disseminate reports/referrals. 
• Link to directly contact site moderators. 
• Inclusion of House rules for use of the site and forum. 
• Internet Protocol (I.P) address to be captured at the point of registration. 
• The email address provided on registration will be verified before the user is able to use the site.  

The new website - B-Active - is due to go live at the end of April.

If you're tired of reading negative stories of doom and gloom during your lunch break you may enjoy browsing through the optimist's website instead.

By offering small UK charities free advertising space, featuring a load of optimistic celebrities and inviting companies to brag about their csr policies, the site editors will have to work hard at ensuring that some actual news shines through all the back-slapping bonhomie. 

Yet I would still prefer to read good news than about death, pestilence and war over my desk-bound sandwich any day!