blog.

We've just launched the new web site for Ireland's annual ReadaThon - one of the country's largest charity campaigns in aid of raising funds for our clients, the Multiple Sclerosis Society of Ireland.

This is the third year we've been involved and the site has a slightly more 'adult' look about it as MSI wanted to get book club members involved more than ever. There's a new blog and behind the scenes, some whizziness allowing the charity to create their own online forms.

Discussion about the design took place over the Irish Sea through the power of Webinar! Meaning we didn't have to put up with Ryanair.....

We hope the campaign raises bundles of Euros for a very 'wordy' cause.

We have just finished working on creating a new microsite for the Multiple Sclerosis Society of Ireland's fundraising team - Take a Challenge

We were briefed to bring all their regular fundraising sporting activities together under one heading and one identity to promote the different sponsored events they have throughout the year.

I'm not into running or swimming myself, but I think I could manage a walk in cuba ...

Ireland are having their first Mud Run on Saturday 27th February 2009, sponsored by Persil, and to raise money for the Multiple Sclerosis Society of Ireland.

The challenge was to create an visual identity for the event, and a microsite accessible through MSI's main website, that would enable users to log in and monitor their own contributions to their account.

They've had a record number of sign ups, and hopefully the event will go off with a bang - it'll certainly be something worth taking a look at for next year!