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articles tagged with: mobile-internet


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The future of online in mobile and TV?

The future of online in mobile and TV?

I like most people have read the countless amounts of predictions for 2012, most, if not all, mention how mobile is going to make a large impact on the future of online. I wrote a blog article last year saying that sites should consider mobile to complement desktop development. This year companies will see that they need to evolve their web presence to incorporate mobile or be missed by a large number of visitors. Visitors will spend less time, visit fewer pages and bounce more from sites they cannot view through mobile devices.

Smartphone and iPhone use in the UK is growing at a huge rate almost on a daily basis – I saw a figure this week that over 6m iOS devices were registered on Christmas Day, imagine the figure for Android devices!

People are also coming round to the idea of tablets; many were sceptical if there was a marketplace for such a device. I was one of these…until I got my iPad. I hardly use my laptop now.

Another big change, maybe not to web development, but to the way people interact with online is going to be smart TV’s. They’ve been around for a while, but this year it’s going to enter the mainstream. With the Olympics, Euro 2012 and the Diamond Jubilee retailers are going to be slashing prices and pushing us all to buy that new 50” TV. There have been some interesting developments this week from the CES conference...talk of a Google TV, Apple TV set and an Angry Birds app! I have a TiVo box from Virgin and I can now watch YouTube videos, catch up on missed programs or radio shows through the iPlayer, I could even view photos on Facebook or post updates to Twitter – all through my TV.

Online is being integrated into our lives on a daily basis and 2012 will bring with it many changes – some of which could be game changers whether we are users, web developers or designers……interesting times ahead for us all!

Kyle  Savage
Kyle

Created on Wednesday January 11 2012 10:37 AM


Tags: mobile-internet online-tv internet digital 2012 video web iphone ipad apps smartphones


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Are you Mobile?

Are you Mobile?

There have been a large number of articles over the last few months on the rise of mobile internet with more people now using mobile devices to view websites. This is something which interests us a lot here at Focus Towers as we’ve always believed mobile phones and tablets would become a key way for people to access the web.

I also read yesterday about how social media is helping to maintain the interest in TV shows such as X Factor and Strictly Come Dancing on a Saturday. I would imagine the people using social media while watching TV are using a mobile phone or tablet to ‘tweet’ or ‘comment’ about what they are watching. I for one was on Twitter (on my iPhone) last night while watching Young Apprentice and chuckling at some of the comments which were made and observations made by people which I had also noticed.

“Almost half of UK internet users are going online via mobile phones, according to the Office for National Statistics.”

Source: BBC News, 31 August 2011

It’s not just TV shows, you can now use your mobile phone to check prices of items online before purchase in store or using your phone to find the closest coffee shop.  There is a huge buzz around app currently and I have 100’s downloaded to my phone, but I’m using mobile sites more and more for things like banking, shopping, checking out the latest film or train times. I even used Heathrow’s mobile site to check on arrival times for a friend’s flight. I also use the Amazon mobile site rather than the iPhone app because I find that it’s quicker and easier to make a purchase.

A recent study commissioned by Barclays Corporate found that almost 63% of all mobile owners use their device during the online purchase process at present but that this still accounts for just 5% of total ecommerce spend (£26bn) for 2011. However, the research predicts that this figure will rise to £19.3bn a year by 2021 due to the growing popularity of smart phones and tablet devices, sales of which are set to hit 6m by the end of this year alone.

Building a mobile version of a web site isn’t complicated and doesn’t require extensive additional coding (as the same data sources can be used for both ‘standard’ and ‘mobile’ sites) - but it does require some thought due to the reduced processing power and screen real estate of such devices.

We find the key is to focus on your ‘call to action’ and ensure it can be completed easily within the given restrictions. One of the other main differences is that smart phones tend to rely on touch screen for interaction with the user - so the design should lend itself to big graphical buttons that can be viewed and ‘clicked upon’ easily with the finger - rather than a cursor.

 

If you want to see our own mobile site just type www.thisisfocus.co.uk into your phones browser and you’ll see how we have made our desktop site an easy to use and view mobile version. 

Kyle  Savage
Kyle

Created on Tuesday October 25 2011 12:11 PM


Tags: website web-development accessibility browser mobile-internet web-design operating-systems


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Royal wedding or digital death?

Royal wedding or digital death?

I know, I know, I know. Not a very original theme for a blog article. Here at Focus Towers it feels like everyone's going unreasonably nuts for the forthcoming nuptials.

Don't get me wrong, I'm thrilled to bits about the extra bank holiday, but that's about as far as it goes.

2 billion people across the globe will tune in in some way to watch the ceremony, it's reckoned, making it possibly the biggest media event in history. 

Googling anything to do with weddings that day? Good luck! You're not likely to get anything useful. Top search terms are reckoned to be 'royal wedding stream online' and variations around that theme.

What's really striking though is that this is the first truly digital event of its kind. Charles and Di in '83 may have attracted some attention, but this time, it'll be more a case of trying to escape it! 

Of the 2 billion (!) people estimated to be watching across the globe, an estimated 400 MILLION will stream the content online. 400 million. That's about six times the population of the UK, kids.

The royal family may have managed to turn down B Sky B's request to film the event in 3D (I kid you not), but they can't stop the hoards all trying to get their little bit of the magic digitally. Will the internet fall over? Who knows? Good luck servers across the globe!

I won't be watching online. I won't be watching on TV. I'll be on a beach on the south coast somewhere hopefully. But the thing is, I'll have my iPhone with me for sure. And Twitter. And Facebook. And the Royal Wedding digitally, in the palm of my hand. Looks like I might be getting involved, after all...




Focus goes mobile!

Focus goes mobile!

Today sees the launch of our mobile site – a pared down version of the main website with all the essentials on there, including contact details, how to find us and our latest blog articles.

Of course, you’ll still be able to view the full site through your handset if you need to, but will have the option of mobile optimised browsing for when you’re out and about.

We’ve noticed the number of people accessing our site through their mobile has been steadily increasing over the last 6 months or so, and with many of our clients using iPhones, Blackberrys and other PDAs, we thought it was about time we tailored the site to their needs.

Morgan Stanley have predicted that mobile browsing will overtake browsing from a desktop as soon as 2013, with mobiles already overtaking desktops for gaining access to social networking sites. 91% of mobile internet users socialise online(!) compared with only 79% desktop users, according to the ecommerce journal.

Gone are the days when it was reasonable to assume that people would be viewing your site in 1024 x 768 resolution. With an estimated 16 million users in the UK alone using their mobiles to gain access to the internet, we wanted to ensure people could view the site in a format that’s most suitable for them.

We don’t think it’ll be long before everybody else is doing the same...

So, please take a look, and as always, let us know what you think!

Created on Tuesday April 06 2010 10:25 AM


Tags: website new-web-site mobile-internet focus


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the mobile web - that €57 Billion untapped market

Making money from the webThe Mobile Internet World Europe Summit convened a few days ago to discuss ways to "capitalize on the fastest growing marketplace in the converging media, entertainment and telecommunications industries."

The blogosphere seems to be rather tight-lipped on the findings or perceptions of this conference, leading me to believe that either the conference bombed or the participants are keeping very quiet about their conclusions.

With such high sums at stake wouldn't you?!




Spammers beware!


I - like 99.9999% of the worlds population - hate spam.  This blog seems to receive more than its fair share of the stuff, despite the CAPTCHA filter we included as standard - human spammers making easy work of the bot-proof challenges.

I'm therefore rather pleased to hear two of the 90's most active spammers have been fined $234M for their relentless spamming assault on MySpace.

Having contravened the 2003 federal law known as CAN-SPAM, Sanford Wallace and Walter Rines were awarded this judgement after they failed to turn up to their court hearing last week. 

Source: Information Week

Created on Monday May 19 2008 05:42 PM


Tags: spam e-commerce mobile-internet technology web-development online-law


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