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A morning at Google HQ

Last Thursday I was invited along to a Seminar at Google HQ in London by our good friends at Push.

The session, held in what looked like a very cool TV studio, had multiple speakers from Google, Shirlaws and Push, covering a range of topics from how Google is changing over the coming months, business and economic growth patterns, and how Adwords is changing both imminently and in the future. It was really good :-)

Rather than regurgitate the sessions, I thought I'd share some of my favourite facts and stats from the day.

Google:

  • now has 7 products used by <1bn users (!)
  • aims to have those products used twice a day - what they call their 'toothbrush test'
  • generates 10% of its Global revenue from the UK
  • claims that by 2019, Google Ads will be 39% of all media spend.

Google sees Internet usage fitting broadly within these four areas:

I want to know

  • 65% of online consumers look up more information online than ever before
  • 66% use their mobile to do so.

I want to go

  • 2x more 'near me' searches than ever before
  • 82% of smartphone users use a search engine to find local business.

I want to do

  • 91% of smartphone users turn to their phone to do a task
  • 70% increase in 'how-to' searches year on year.

I want to buy

  • 82% of smartphone users consult their phone in a shop when deciding about a purchase
  • 9% increase in mobile conversions (that is, users making a purchase on their phone).

The Internet in general:

  • there are 60 trillion web addresses and 4 million Apps
  • there are 3 billion+ web searches every day
  • 15% of those daily searches have never been seen before
  • mobile searches have surpassed desktop
  • we are checking our phones 150 times per day on average (really?).


Think about these figures - do you feel you fit into these statistics? What are your thoughts on internet use, and how many times a day do YOU think you check your phone?! We'd love to hear your thoughts, drop us a line or feel free to comment below.

Annette Ryske
Annette

Created on Friday September 30 2016 02:57 PM


Tags: google mobile-internet future business


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The Future of Facebook

The Future of Facebook

A lot of people are talking about the Facebook IPO and the changes that it may bring; THE social network will no longer be answerable to only themselves but will have opened up to the pressure of shareholders. I’ve worked for a public listed company – share price matters! If the share price drops someone has to take responsibility.

I’ve also noticed the last few weeks bring up some interesting articles on the new Timeline feature (I’m a huge fan, I have to say), but quite a few are slating the new profile style. It’s very Marmite.

2012 is going to be a huge turning point for Facebook. I’ve noticed a number of friends on Facebook saying that they are leaving and to contact them through email or phone. I myself went through a massive Facebook cull of old school friends or people I met years ago that I don’t speak to. I used the analogy of I was walking down the street would I stop and speak to these people or look the other and pray they didn’t notice me. I cut my friends list by over 100 people! 

I’m not saying Facebook is going to nosedive like MySpace did, but I was on MySpace – I used it religiously for new music, talking with friends, etc. Now I use Facebook. A lot. I have the iPhone app, the iPad app, I log in on my laptop – I share news, photos, videos, I chat with friends in Australia, Asia, the Middle East and the Caribbean. I recently posted the 20 week scan picture of my new baby before I had told most people my partner was even expecting – it’s easier than multiple calls or texts. 

It will be interesting to see the changes that happen this year and also next – will the pressure of shareholders drive visitor numbers away (which will change the landscape for businesses advertising on Facebook) or will the billion dollar revenues mean the company consistently innovates as it has been the last 6 years?  Only time will tell. 

 

Created on Friday February 10 2012 10:03 AM


Tags: facebook social ipo future


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