articles tagged with: focus
MS Ireland have joined forces with McVitie's to organise a fantastic event to raise awareness and money for services used by people with Multiple Sclerosis and their families.
So, it was down to us here at Focus to come up with the campaign concept from the McVitie's brief. I've been lucky enough to get hands on with this wonderful project. As the newest member of the team it was particularly exciting for me to be involved with such a big project. Once everyone was happy with the logo, it was on to the site redesign. By this point I was carried away and had a real feel for the theme of the event so wasn't short of inspiration. McVitie's Tea Party is such a fun, bubbly and brilliant occasion that I thoroughly enjoyed reflecting this in the design. It was great fun putting all my energy in to this project and seeing it go live was a great achievement for me in my first six weeks in the job. Not only am I getting the satisfaction of a job well done (even if I do say so myself) but I can also feel good in the knowledge that it's all for a great cause. Check out http://teaparty.ms-society.ie/tea-party if you fancy joining in on the fun and throwing a McVitie's Tea Party of your own!
Created on Friday May 04 2012 08:04 AM
So it’s here 2012, the year that promises much. The Olympics comes to Britain, the Queen celebrates her Diamond Jubilee, and the nation’s expectations will once again be on the national football team in Poland and Ukraine during the summer months.
2012 also represents a significant year in Focus’s long history, we are going to be launching a new of services during the year and have some very exciting things lined up! We’ll be spreading the word on this throughout the year. We also think that 2012 is going to be a BIG year for digital – the internet is maturing, social media is heading into its teenage years and mobile is growing and growing.
We hope 2012 is a great year for you all!
Created on Tuesday January 03 2012 02:33 PM
Digital strategy is something which every company should be considering, but what is a digital strategy and how do you go about developing one?
According to Wikipedia a digital strategy is……'the process of specifying an organisation's vision, goals, opportunities and initiatives in order to maximize the business benefits digital investments and efforts provide to the organisation.'
At Focus we have worked on a large number of digital strategies for our clients as well as our own. If we had to explain a digital strategy to a client we would say that it is the initial and ongoing development of processes that will achieve set goals and aims using digital technologies and channels.
We’ve put together our thoughts on the process involved in developing a digital strategy.
The initial thoughts that need to take place when developing a digital strategy is reviewing your current processes and procedures, digital channels currently utilised and results of these activities over a period. Of course you may not currently be undertaking any at the moment.
Once you looked at how you’ve done things – it’s now time to look ahead. Working out a list of goals that you aim to achieve is key part to the process of developing a digital strategy. This may include some of your current business objectives.
It’s then all about understanding how to achieve these objectives, is it through SEO, social media, development of your website? Once you’ve understood what is it you want to achieve and how you’re going to do it – it’s about the process and procedures to achieve your desired objectives. Another key element to remember is measurement – you’ll want to measure your return on investment.
Once you’ve spent time implementing these ideas into practice you’ll need to continually evaluate the results and ensure you evolve your strategy over time – we here at Focus love the phrase ‘continuous improvement’. It a methodology which is extremely important in the world of digital.
Created on Tuesday November 22 2011 12:56 PM
With one in five 16- to 24-year-olds out of work we're very proud to be working with Connexions West to maintain their great online tools to help young people get into employment.
The site advertises apprenticeships and work experience opportunities to young people whilst offering them advice on how to make the best choices for their education and future careers. It also includes the facility to create and build a professional CV online. A feautre which has been used by 1,647 south-west teenagers so far this year.
The CV builder is an impressive bit of kit which we developed and launched for Connexions last September. It allows users to create an account and enter their education, previous work experience and skills information which is then turned into a professionally formatted PDF document for the user to download. The user has the option to log back in to their account at a later date to edit their CV if they need to. It's a great tool for giving young people the best start to their career.
Created on Thursday June 09 2011 09:35 AM
As most of us know, local authorities throughout the UK face making decisions that will affect the way they provide services and interact with stakeholders and citizens. Whilst budgets may be changing, legislation and statutory requirements remain.
One of the areas we at Focus have been working closely with local authorities since 2004 is making information available online - from promoting positive activities and events for young people through to information about service providers for families. In fact 1 Big Database, which has been developed on behalf of Bristol City, Bath and North East Somerset and South Gloucestershire Councils, is now the leading online resource for parents, carers and families throughout the West of England.
1 Big Database is a successful example of three local authorities joining forces to provide a relevant, up to date - and crucially local - directory of family information, supplemented by an events diary that lists hundreds of one off or regular activites taking place in the region. The partnership project has helped the council's save money and resource (such as administration) whilst maintaining control of the directory and keeping data within it in their hands.
March saw us launch a new version of the framework behind 1 Big Database - which included a number of new features and enhancements to existing functionality. The main development is a new dedicated section for managing and publishing Childcare data - and we've already hooked it up for automatic integration with Capita's ECD management software.
And because we understand the pressures that local authorities face with capital expenditure, we're making the directory and it's family of additional modules available under a 'software as a service' model - that is it's paid for on an ongoing basis as it's used. There's no up front development costs, just a regular affordable monthly amount that is paid for as long as the software is used - with no limits on numbers of records in the database or users administering it.
The team at Focus are happy to talk you through it if you've got any questions.
Created on Monday April 11 2011 03:24 PM
We've been conducting some in depth research here at Focus HQ. Having studied the success of some of our email broadcast campaigns we have the following top tips to get the most out of your email campaigns:
1) HTML emails as opposed to text only emails are 10 times more likely to have their links clicked. So get creative with some graphic design!
2) Generally emails with subject titles that contain 'Top 10 offers' or 'Top 20 offers' score low views - it just sounds like a lot of information, people can't face reading a long email. Keep it short and sweet!
3) Emails with 'exclusive offers' or discounts in the subject titles tend to be more successful. Everyone likes to think they're getting a bargain!
Now we've armed you with these top tips you're ready to aim and fire your email campaigns! Of course if you want some help with an email campaign, we're always available for a chat!
Created on Thursday March 31 2011 10:15 AM
It's been a very busy month for us all at Focus Towers! We've had a number of client websites going live and excitingly today we have launched the Trade Store for our long term client Barriers Direct. This has been a great project for us to sink our teeth into; it's given us the challenge of creating a sub brand which is part of the Barriers Direct family whilst having a sense of being its own entity. We've also had to tailor the site to a very specific audience making it as useful as possible for our target audience to get the service they need. The technical demands of the project were also high - grouping all the many, many products into easy to navigate categories was a great challenge. We're really pleased with the result! Take a look and let us know your thoughts.
Created on Tuesday March 22 2011 02:24 PM
As part of National Families Week, Emily went along to the launch event for Bristol City Council's Bristol Parenting Hub website last Wednesday, and met the Deputy Lord Mayor!
The site, designed to signpost parents of children and young people of all ages to key pieces of information regarding their children's upbringing, had a great response, and we hope to see user numbers grow over the coming months.
We're always looking to add to the information carried on there, so take a look and let us know what you think!
Created on Monday June 07 2010 04:25 PM
Today sees the launch of our mobile site – a pared down version of the main website with all the essentials on there, including contact details, how to find us and our latest blog articles.
Of course, you’ll still be able to view the full site through your handset if you need to, but will have the option of mobile optimised browsing for when you’re out and about.
We’ve noticed the number of people accessing our site through their mobile has been steadily increasing over the last 6 months or so, and with many of our clients using iPhones, Blackberrys and other PDAs, we thought it was about time we tailored the site to their needs.
Morgan Stanley have predicted that mobile browsing will overtake browsing from a desktop as soon as 2013, with mobiles already overtaking desktops for gaining access to social networking sites. 91% of mobile internet users socialise online(!) compared with only 79% desktop users, according to the ecommerce journal.
Gone are the days when it was reasonable to assume that people would be viewing your site in 1024 x 768 resolution. With an estimated 16 million users in the UK alone using their mobiles to gain access to the internet, we wanted to ensure people could view the site in a format that’s most suitable for them.
We don’t think it’ll be long before everybody else is doing the same...
So, please take a look, and as always, let us know what you think!
Created on Tuesday April 06 2010 10:25 AM
Everybody knows the value of social networking these days, right? Any commercial organisation worth its salt will have a social media strategy in place, and be falling over themselves to implement and update it. (There's nothing sadder than a neglected Twitter feed or blog).
But how do you keep track of all your followers? How can you measure the effect - the buzz - created by all your hard efforts and updates? Simple. Addictomatic.
Branded with the strapline 'inhale the web', Addictomatic does just that. Whether for ego searches or general interest, Addictomatic 'listens' to the web, seeking out your search term, and delivers you real time results from Twitter, blog posts, YouTube and news articles. You're left with a snapshot profile of exactly what the web thinks of any given topic at any given time.
Now Addictomatic is not the only provider to offer this service. Google has recently launched its real time search, and while it is largely limited to search results returned from news sites currently, in theory it has the ability to monitor social networking sites too.
The beauty of Addictomatic is that you can personalise your page, moving, editing and deleting areas as necessary. Save it to your favourites and there you have it - a real time snapshot of what everyone on the web has to say about any given topic. With the season of Easter upon us, I searched for 'master chocolatiers' Lindt, and came up with all sorts, from recommended outlets to stories of those who'd been 'saved' by the chocolate.
Fun stuff, if a little addictive!
Created on Tuesday March 30 2010 11:50 AM
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