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eCommerce Expo

I went along to the eCommerce Expo at London's Earls Court, to have a little sneaky peak at what's going on in the industry. I found the seminars interesting but always find it a little uncomfortable walking around and being 'pitched' at from every angle!

I went to the Google University Analytics Master Class where they took it back to basics and highlighted the main principles of getting the most out of your analytics including:

Set clear goals - understand what your website is for
Use the reports from your Google Analytics to drive the website forward - don't just use them to show your boss a nice report.
Ensure that many people in the organisation are aware of the analytics, what they show and what the objectives for the site are.

But over all make sure that you have a great web development team who can work with you, using the results from the analytics to put in changes for driving the site and retaining customers!

If you're interested you can view the seminars from the expo online at Seminar Stream

Lisa Ballam
Lisa

Created on Thursday October 22 2009 10:23 AM

Tags: google web-development e-commerce conference
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Future of Web Design Tour 2009

We're back from the Future of Web Design (FOWD) 1 day conference in Bristol

Paul & Simon had an inspiring day learning about the latest web design trends and topics as well as meeting lots of other designers and developers in the Bristol area.

The conference covered topics including: the new features of HTML5 - the next generation of web design technology, how to improve the design process with your clients, how to create the perfect portfolio and 5 ways to introduce more fun into the work place.

The hosts even provided free beer after the event as well!

Paul Springett
Paul

Created on Thursday September 10 2009 10:13 AM

Tags: networking bristol browser communication fowd conference
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