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Getting instant with Google

Getting instant with Google

So everybody who's anybody has been blogging about Google's latest offering: Google Instant.

It's a faster way of finding what you're looking for, reducing search times by between 1 and 5 seconds according to the gatekeepers of the web themselves.

The time saving comes in the fact that your search results are modified as you type, building on the search suggestion function and altering the results you see as you go. 

The reactions of the web using public have been varied; from those thrilled to bits with the speed of it: 'I didn't even have to press enter!' extols a man in Google's own promo video, to those terrified of it: Charlie Brooker claims it's like 'the internet on fast forward' and that it's trying to kill him (!)

It's also got SEO and search marketing companies unsettled due to the impact that it could potentially have on the value of keywords.

For me, I'm a fan. It's going to take a bit of getting used to the constantly changing images and results as you type (one of the key factors behind its development was apparently the fact that Google's users type much more slowly than they read) but I'm just not sure it'll have that much of an impact on me, as I tend to use the browser bar in Chrome as my search field, rather than the box on Google's homepage.

There are rumblings that Instant will be rolled out to work in the Chrome browser bar, but for now, it's not going to change my life. Google Telepathic on the other hand, now that would be something impressive.

Created on Tuesday September 21 2010 02:46 PM

Tags: google realtimesearch instant charliebrooker search

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