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articles tagged with: charity-investment
Go Rockets for Reading with MS Ireland
It's that time of year again, back to school soon - and what better time to think about your reading list for the year?
We've just launched MS Ireland's Readathon 2011 site - this year it's alien themed and the idea is to 'Go Rockets for Reading!'
The idea is to get sponsored to read as much as you can, to raise money for MS Ireland and win prizes!
Unfortunately, it's only open in Ireland, but anyone can donate
The campaign was really successful for MS Ireland last year, and as one of their most high profile fund raising activities throughout the year, we're thrilled to bits to be involved!
Social ROI
"The New Economics Foundation is launching a network today to allow UK ethical investment consultants and researchers to share information on calculating social return on investment...." (read the rest of the article here)
I like this idea - yet as the article ends I too wonder about the validity of qualitative results regarding often intangible commodities (such as workforce goodwill) weighed against the (highly quantifiable) financial bottom line.
Having been a member of Triodos bank for years I understand that social return is a sellable quality to a public yearning for more meaning in their everyday lives. Incorporating both social and environmental considerations into your long term business plan is something all forward thinking organisations should do, yet presenting this in a 'ROI' context alongside your financial profit margins does feel rather souless.
I'll be really interested to see how the NEF network develops this idea - if it works I would predict widespread adoption of the concept across all sectors.
Source: Third Sector Online
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