Recommended Agency

text controls: text only | A A A

Excited to put into practise some of the advice @ValuableContent gave at their workshop for @Bristol_Media yesterda… https://t.co/25ATyDykJC, posted 18 days ago

RSS feed icon What is RSS?

blog.

articles tagged with: business


Displaying all 2 articles

A morning at Google HQ

Last Thursday I was invited along to a Seminar at Google HQ in London by our good friends at Push.

The session, held in what looked like a very cool TV studio, had multiple speakers from Google, Shirlaws and Push, covering a range of topics from how Google is changing over the coming months, business and economic growth patterns, and how Adwords is changing both imminently and in the future. It was really good :-)

Rather than regurgitate the sessions, I thought I'd share some of my favourite facts and stats from the day.

Google:

  • now has 7 products used by <1bn users (!)
  • aims to have those products used twice a day - what they call their 'toothbrush test'
  • generates 10% of its Global revenue from the UK
  • claims that by 2019, Google Ads will be 39% of all media spend.

Google sees Internet usage fitting broadly within these four areas:

I want to know

  • 65% of online consumers look up more information online than ever before
  • 66% use their mobile to do so.

I want to go

  • 2x more 'near me' searches than ever before
  • 82% of smartphone users use a search engine to find local business.

I want to do

  • 91% of smartphone users turn to their phone to do a task
  • 70% increase in 'how-to' searches year on year.

I want to buy

  • 82% of smartphone users consult their phone in a shop when deciding about a purchase
  • 9% increase in mobile conversions (that is, users making a purchase on their phone).

The Internet in general:

  • there are 60 trillion web addresses and 4 million Apps
  • there are 3 billion+ web searches every day
  • 15% of those daily searches have never been seen before
  • mobile searches have surpassed desktop
  • we are checking our phones 150 times per day on average (really?).


Think about these figures - do you feel you fit into these statistics? What are your thoughts on internet use, and how many times a day do YOU think you check your phone?! We'd love to hear your thoughts, drop us a line or feel free to comment below.

Annette Ryske
Annette

Created on Friday September 30 2016 02:57 PM


Tags: google mobile-internet future business


Comments [0]








How Web Accessibility can help your business

How Web Accessibility can help your business

Time is money for you business folk so let's answer this quickly and efficently: What is accessibility?

It's designing and developing your website so that people with disabilities can perceive, understand, navigate, interact with and contribute to the web. It's providing the same functionality and experience to users with disabilities as those without.

Disabilities come in many forms, so to break it down for you, these are:

Visual

Blind or low vision users that are potentially using screen readers, screen magnification or even a braille display.

Auditory

Deaf or hard of hearing that may require closed or open captions or transcripts for all of the rich, multimedia content that exists such as audio files or video files.

Ambulatory / motor skills

People with difficulties or inability to use a mouse, that may only be using a keyboard to navigate the website. Or possibly even speech to text software.

Cognitive

People with learning disabilities or the inability to remember or focus on large amounts of information. They may rely on thoughtful layout. They may also be using an array of the previously mentioned technologies.

 

Web content needs to be made available to the senses, sight, hearing and/or touch. Get accessibility right and it can better your business by:

- Improving your brand reputation

- Helping to meet the needs of a constantly evolving market

- Increasing Search Engine Optimisation (SEO)

- Improving use across mobile devices and tablets

- Reducing your litigation risks

 

The most obvious financial benefit to building accessible websites and web apps comes from the increased market, the more people you can connect with through your website, the more of your content is being consumed. Resulting in more clients, customers, subscribers, and those seeking your services.

Also, who doesn't like to save money? Well that's what web accessibility may do for you too. Some companies have reported noticeable cost savings in the form of lower maintenance costs, a reduced requirement to provide web alternatives, and even in avoiding expensive legal fees and fines.

Financial benefits are of course a driver to make your site accessible but more importantly, we should all be working towards making the web a hospitable place for everyone, whatever their abilities.

Jordana Jeffrey
Jordana

Created on Friday April 15 2016 09:15 AM


Tags: accessibility disability business


Comments [0]