blog.

We've been doing a lot of work for one of our favourite clients, Bristol City Council on two of their web sites; Go Places Do Things and Go Places to Play.

In the Autumn of 2011 we had a review of the first six months of 2011/12 regarding the performance of the web sites and from this put together a plan for the next six months. The main aim was increasing traffic and user engagement of the sites.

Over the last 6 months we've been working closely with the BCC team and introduced a monthly update schedule that is used to create new content for the site; this includes news articles and polls along with updates to the video content on the site. 

In Q1 and Q2 of 2011/12 10 news articles were created for Go Places Do Things with the news page achieving an average of 15 views per month. In Q3 & Q4 we produced 35 news articles and achieved an average of 40 views per month, not bad considering that Q2 is the busiest period for the site and Q3 is the quietest.

The additional news articles and regular updates made to the Go Places To Play web site meant that we have DOUBLED the traffic between 2010/11 and 2011/12. Our news articles have also ensured that we were ranking for specific keywords in organic search rankings. The figures really do show that content is a brilliant way of engaging and increasing users whilst ensuring that your site is refreshed. A news / blog page is a very simple way of achieving this.

Another really interesting statistic which can up was the increase in mobile traffic. We had a jump from 4% average in 2010/11 to 14% average in 2011/12 for Go Places To Play (including a massive 20% in Q4). We know mobile traffic is increasing on a weekly if not daily basis, but the 1 in 5 visitors statistic for Q4 was one which really did surprise me.

We'll be working closely with BCC to ensure that mobile visitors are as engaged as our desktop visitors.

Had a great weekend at Bristol Harbour Festival this weekend - the weather held out (apart from a small down-pour on Saturday night!), there were some great acts and loads of stuff to do for young people.

Highlights for me included beat boxer extraordinaire Vid Warren, Kid Carpet (always good for a giggle) and the bizarre but incredible youth theatre production Run (on King Street on Saturday afternoon), organised by Bristol Old Vic's Young Company.

A couple of our clients were out in force too - namely Go Places Do Things and Go Places to Play, who were there to promote Play Day 2010 - taking place this Wednesday 4th August!

All in all, a brilliant weekend showcasing Bristol's talent, and best of all, it's completely free!

Thanks Bristol City Council - had a great time!!

I have had the pleasure this morning to support Les Compton of Bristol City Council with presenting our website Go Places Do Things at the Engage event at the Watershed.

The workshop was arranged to discuss digital tools for participation and active citizenship with participants from the UK, Germany and Denmark.

ENGAGE is a continuing professional development programme for European youth workers who wish to understand the new ICT-enabled culture and explore how web 2.0 and social media tools can help to extend and enhance their practice.

Les and I went along to talk about our participation with young people while developing and evolving the GPDT site, as well as discussing the challenges that we have faced and the plans for the future. We discussed the access we have given to youth workers and other activity providers for adding their own events and direct feeds that have been set up from the BCC events online and 1 Big Database.

After Bristol the programme will move to Aarhus, Denmark and then on to Hannover in Germany where participants will continue to develop their understanding of how developments in ICT and online technologies can amplify and extend the voice of young people in European society.

The session was really interesting and we had the opportunity to discuss the other online solutions that people have set up, as well as talking about how to get young people to participate and engage as young editors on website content.

I will certainly be following the progress of the programme via the Engage website and will be looking to keep in touch with some of the participants at the workshop.

As part of National Families Week, Emily went along to the launch event for Bristol City Council's Bristol Parenting Hub website last Wednesday, and met the Deputy Lord Mayor!

The site, designed to signpost parents of children and young people of all ages to key pieces of information regarding their children's upbringing, had a great response, and we hope to see user numbers grow over the coming months.

We're always looking to add to the information carried on there, so take a look and let us know what you think!

Working with Bristol City Council, we relaunched their Go Places to Play website at the end of last week.

The updated site carries much more information for parents and carers of young people about Bristol's parks and green spaces, including the ability to search for the nearest green space to you through a postcode finder feature.

With many new parks and green spaces opening in Bristol throughout the Summer, try visiting the site to find your local play area. You might be surprised!

On Tuesday evening Emily and I attended the launch event of the Bristol City Council Pledge to Children in Care, which is supported by their new RVoice website – designed and developed by Focus.

We had lots of positive feedback from people at the event including Annie Hudson, Strategic Director for Children, Young People and Skills, who gave us a special thank you in her ceremonial cake cutting speech – which was much appreciated.

The site and The Pledge document have all been created with the same graphics and style – created by Simon Mosse our designer.

Now that the site is up and running we’ll continue to work closely with the Children in Care Council, Bristol City Council and Reconstruct to ensure that the content is kept up to date and interesting, as well as reviewing the usage, stats and goals for the site to keep it moving forward.

I attended an event this morning, organised by Bristol Media in partnership with Bristol City Council, to discuss the plans for the complete redevelopment of the Bristol City Council website and content management system.

Primarily the event was organised as an informal discussion surrounding the future of the website and the council’s wider digital offer.

The need to consult with the local digital community on their plans at an early stage was highlighted by Peter Holt (BCC’s Service Director of Communications) who recited a story about the disaster that Birmingham City Council faced when they unveiled their new website to a group of external web developers who proceeded to pull it to pieces and then create something better in the space of 48 hours!

After an overview of some of the issues with the existing platform, the vision for the new site and the plans for some data portals for public access to information, we were split into three separate discussion groups.

The sessions were set up to discuss “What ideas do we have for quick wins, and how best can we create an open environment where the local digital community can contribute to the site’s longer-term utilisation and exploitation?”.

Although in the introduction BCC highlighted that they required feedback on things such as the navigation for the site; social media and an enhanced user experience. The feeling within our group was generally that we needed more information from BCC, about who the site is for; the objectives for the site; the results from their usability audits and their findings from Google Analytics, so that we can begin to discuss and define how things such as blogs and widgets will be beneficial.

There were also many questions raised about the ‘open environment’ and how this will work if the platform BCC decide to use isn’t Open Source?

Obviously for us, we want to continue working on sites such as Go Places Do Things and 1 Big Database, where members of the council can be creative and have (almost) free reign over the content on the site, but with far more integration and information sharing between other BCC digital projects, including the new website.

I feel that the event was a step in the right direction for the council and by bringing the digital community together for a common cause they will have access not only to the best digital agencies in Bristol but access to a wealth of ideas and experience. The key now is how they use this information to move forward!