Recommended Agency

text controls: text only | A A A

Sorry, our twitter status is currently unavailable, posted about 1 hour ago

RSS feed icon What is RSS?

blog.

articles tagged with: analytics


Displaying all 4 articles

Three simple ways to make more progress with Google Analytics

Do you spend hours poring over Google Analytics, fascinated by all those numbers and pages being viewed?

Does it excite you, and empower you to make changes to your site? But you're not quiiiite sure what those changes should be, and wait a minute you've just found a new bit about Demographics, but oh that needs a UA upgrade, how do I do that? And then you decide you'll go back to it next week and make a proper plan... and next week you forget where you got to...

Sound familiar? Our (new) friends at OneSpace were in just that place - in fact quite well informed about Google Analytics, but felt they needed a bit of direction and guidance to get more out of it. So I took a trip out of the office to meet them. We enjoyed a few hours talking about their website objectives, and how they could take some stats from Google Analytics and turn these into some meaningful, achievable tasks.

These, I think, are three of the most valuable tips:

1. Link your site up with Webmaster Tools. Doing this gives you an insight into those '(not provided)' keywords that Analytics teases you with. Can be really handy for improving your content or setting up an Adwords campaign.webmaster tools


2. My favourite - always use 'Secondary dimension'. For everything. It brings a whole new meaning to so many stats. For example, Your top 10 landing pages are reasonably interesting, but add in the 'Device' as a secondary dimension, and suddenly you find that the top three landing pages are actually being viewed on a mobile... and your site isn't optimised for mobile...Secordary dimension

3. Lastly, get to grips with Shortcuts. When you've got a really good secondary dimension view set up, save it as a shortcut. Makes it so much easier for next time.shortcut


Give these ideas a go, get stuck in and let us know how you get on!

Thank you to Paddy at OneSpace for his kind comments and biscuit supply:
"Thanks again for your time! We found that really helpful. [We've] talked to various SEO consultants in the past and not found it at all helpful, so we're very pleased with today's session."

So how do you work with Analytics? Do you get what you need out of it, and manage to make beneficial changes and developments to your website? Or do you dip in and out and not really have any direction?

We'd love to hear from you, whether you'd like to share some of your own tips, or you have questions you'd like answering: email us or send us a Tweet @focus_tweets #googletips

Annette Ryske
Annette

Created on Friday September 19 2014 02:34 PM


Tags: website charity google analytics


Comments [0]








Proud re-launch for WECIL

Proud re-launch for WECIL

I caught up with WECIL in the Summer to find out more about their exciting rebrand - how could we apply this to their web site to not only bring it up to date visually, but also bring it more in line with the organisation's needs and objectives? With much of their offline materials already rebranded, WECIL were very keen to get their online presence sorted ASAP!

As a team, we went through the existing site and identified key areas that needed to remain in the new build, and other features to be either removed altogether, or reorganised into different areas.

Suggestions were made for some new features, which were considered against WECIL's available budget. Finally a specification was drawn up and agreed, and we started work on the design. Working with the new WECIL brand guidelines, we soon had page templates created for a home page and inside page templates; along with visuals for new features such as the Events Calendar and YouTube integration. The site needed to be engaging, visually attractive, and accessible. It also needed to provide multiple areas for updated information, to really demonstrate how active WECIL are in their projects and activities.

So as build progressed, the Events Calendar was key - WECIL hold a good number of useful, informative and fun events and needed to demonstrate this to their service users. Users can search by keywords, regions and even different Types of event - all of which WECIL can add to as time goes on. And not only that, but should a particular event be of interest, you can have the calendar email you with a reminder. Handy!

One specific change was the presentation of WECIL's key projects and research work - moving these into a Resources area has meant that although still readily available, the details are not in the way of more current areas of the site such as how to Get Involved, and the Events Calendar.

Feeds from their Twitter and Facebook accounts also feature, with regular updates from WECIL; plus a suite of visual signposts, to reinforce key areas and link directly to them.

WECIL are also benefitting from an upgrade to the latest version of Quantum - our bespoke, Rails based content management and administration system - giving their team a much easier interface to work with including access to the new modules such as the Calendar and Slideshow Feature Box on the homepage.
 They have admin access to update most of the site themselves, which means independance and control for them - but of course we're here to help when they need it!

Over the coming months, we'll keep a close eye on Google Analytics, noting areas of the site which are popular, not so popular, and how users are interacting. We'll work with WECIL to ensure we're getting the most of out the site for them, and make recommendations for updates or additions as they become relevant. Big thanks to the team at WECIL for making this a really smooth and enjoyable project to work on! You can visit the new site here.


"Can I offer our compliments on the site; it looks really good and you have dealt with us with the utmost professionalism and interpreted our requirements perfectly."

Janice Saunders
Resources Manager

WECIL
 

Annette Ryske
Annette

Created on Friday November 23 2012 04:54 PM


Tags: website charity new-web-site youtube analytics quantum launch disability wecil


Comments [0]








How to get a bullseye when targeting your email broadcasts!

How to get a bullseye when targeting your email broadcasts!

We've been conducting some in depth research here at Focus HQ. Having studied the success of some of our email broadcast campaigns we have the following top tips to get the most out of your email campaigns:

1) HTML emails as opposed to text only emails are 10 times more likely to have their links clicked. So get creative with some graphic design!

2) Generally emails with subject titles that contain 'Top 10 offers' or 'Top 20 offers' score low views - it just sounds like a lot of information, people can't face reading a long email. Keep it short and sweet!

3) Emails with 'exclusive offers' or discounts in the subject titles tend to be more successful. Everyone likes to think they're getting a bargain!

Now we've armed you with these top tips you're ready to aim and fire your email campaigns! Of course if you want some help with an email campaign, we're always available for a chat!




Go Places to Play relaunch a success!

Go Places to Play relaunch a success!

It’s been three months since we helped Bristol City Council to relaunch the Go Places to Play website back in May, and our reporting tools tell us that the additional developments to the site have made it better than ever for its users.

The refresh was born out of the desire to make it easier for parents and carers to access information about parks and play spaces in their neighbourhood and to feed them information about play activities and events going on throughout the summer holidays and beyond.

With this in mind, we refreshed the design of the homepage, gave the site a clearer layout and built additional functionality such as the online park finder tool, enabling parents and carers of young people to locate the facilities closest to them. While we were all really pleased with the results, the proof was always going to be in the pudding. In this case, Google Analytics.

We track all sites we build with Google’s analytics tool, and measure each on a quarterly basis. Now the updated site has been live for three months, we’re in a position to report back! We have succeeded in increasing the number of visits to the site per day by nearly half, increased the time that people spend on and interacting with the site by a third and reduced the bounce rate by 20%.

The most popularly visited pages are the events calendar and the park finder, which is brilliant, as these were the key objectives earmarked at the beginning of the project!

If you’re interested in learning more about Google Analytics, or would like us to take a look at your web stats to make suggestions on how best to achieve your business objectives through the website, get in touch.

 

Created on Friday August 20 2010 11:13 AM


Tags: youth fun games web-design goplacestoplay young-people analytics google


Comments [1]