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We've been conducting some in depth research here at Focus HQ. Having studied the success of some of our email broadcast campaigns we have the following top tips to get the most out of your email campaigns:

1) HTML emails as opposed to text only emails are 10 times more likely to have their links clicked. So get creative with some graphic design!

2) Generally emails with subject titles that contain 'Top 10 offers' or 'Top 20 offers' score low views - it just sounds like a lot of information, people can't face reading a long email. Keep it short and sweet!

3) Emails with 'exclusive offers' or discounts in the subject titles tend to be more successful. Everyone likes to think they're getting a bargain!

Now we've armed you with these top tips you're ready to aim and fire your email campaigns! Of course if you want some help with an email campaign, we're always available for a chat!

It’s been three months since we helped Bristol City Council to relaunch the Go Places to Play website back in May, and our reporting tools tell us that the additional developments to the site have made it better than ever for its users.

The refresh was born out of the desire to make it easier for parents and carers to access information about parks and play spaces in their neighbourhood and to feed them information about play activities and events going on throughout the summer holidays and beyond.

With this in mind, we refreshed the design of the homepage, gave the site a clearer layout and built additional functionality such as the online park finder tool, enabling parents and carers of young people to locate the facilities closest to them. While we were all really pleased with the results, the proof was always going to be in the pudding. In this case, Google Analytics.

We track all sites we build with Google’s analytics tool, and measure each on a quarterly basis. Now the updated site has been live for three months, we’re in a position to report back! We have succeeded in increasing the number of visits to the site per day by nearly half, increased the time that people spend on and interacting with the site by a third and reduced the bounce rate by 20%.

The most popularly visited pages are the events calendar and the park finder, which is brilliant, as these were the key objectives earmarked at the beginning of the project!

If you’re interested in learning more about Google Analytics, or would like us to take a look at your web stats to make suggestions on how best to achieve your business objectives through the website, get in touch.