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Should you be worried about 'mobilegeddon'?

Should you be worried about 'mobilegeddon'?

You may have seen 'mobilegeddon' trending across social media over the past few days, as well as being the subject of some high profile articles on The Guardian and the BBC

At the heart of this rather apocalyptic term is a fundamental change to the way that Google is ranking search results. Up to now, web sites that are suitable for display and use on a mobile phone were highlighted in their search results, but Google are now ramping things up and taking the 'mobile friendliness' of a web site as a significant factor in how highly your site will be ranked on their results pages. So if your web site isn't optimised for being used on smartphones and tablets, you could start to lose some valuable Google rankings.

This could spell big problems for business-critical sites such as eCommerce stores and SaaS platforms, with USA Today claiming at least 40% of 'top web sites' could be hit. The commercial aspect of  search engine rankings are vital for online businesses, particularly where the majority of their traffic comes from Google searches. But just as important is the effect this will have on non-commercial sites, where users often search Google to find relevant information, advice or support.

This is, of course, another good reason to ensure that your web site is optimised for mobile - something that we at This is Focus have been doing for over three years now. For our customers, 'mobilegeddon' means their web sites will appear healthily in search results, with a nice reassuring 'mobile friendly' label. 

But there's other important reasons for optimising your web site for mobile:

  • User experience: ensuring that whatever device your users employ, they can obtain the information they need.
  • Accessibility: why should users who only have access to a specific device be penalised? 
  • Sustainability: new devices surface so quickly. Being 'mobile friendly' is more than 'doing a mobile version of your web site'. There are many combinations of screen sizes - iPads have mini-versions, iPhones have big versions. Our technology means we take screen size as the key factor in how a web site is displayed - not just the device accessing it.

There's no doubt that Google set trends and in some ways, govern the way that web sites are delivered. Google react to how users search for information, and they clearly think that this core change in their ranking tech is delivering users the content they want in a format they need. It could be the first of a series of changes they implement that favour well designed, robust and useful web sites.

Handily, Google have provided a nice online tool to check if your web site is 'mobile friendly'. Simply visit:
https://www.google.co.uk/webmasters/tools/mobile-friendly/ and enter your web site address. If it fails, then please do feel free to have a chat with the This is Focus team to see how we can turn that red cross into a green tick....

Simon Newing
Simon

Created on Friday April 24 2015 11:17 AM


Tags: website google seo search


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