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Three simple ways to make more progress with Google Analytics

Do you spend hours poring over Google Analytics, fascinated by all those numbers and pages being viewed?

Does it excite you, and empower you to make changes to your site? But you're not quiiiite sure what those changes should be, and wait a minute you've just found a new bit about Demographics, but oh that needs a UA upgrade, how do I do that? And then you decide you'll go back to it next week and make a proper plan... and next week you forget where you got to...

Sound familiar? Our (new) friends at OneSpace were in just that place - in fact quite well informed about Google Analytics, but felt they needed a bit of direction and guidance to get more out of it. So I took a trip out of the office to meet them. We enjoyed a few hours talking about their website objectives, and how they could take some stats from Google Analytics and turn these into some meaningful, achievable tasks.

These, I think, are three of the most valuable tips:

1. Link your site up with Webmaster Tools. Doing this gives you an insight into those '(not provided)' keywords that Analytics teases you with. Can be really handy for improving your content or setting up an Adwords campaign.webmaster tools


2. My favourite - always use 'Secondary dimension'. For everything. It brings a whole new meaning to so many stats. For example, Your top 10 landing pages are reasonably interesting, but add in the 'Device' as a secondary dimension, and suddenly you find that the top three landing pages are actually being viewed on a mobile... and your site isn't optimised for mobile...Secordary dimension

3. Lastly, get to grips with Shortcuts. When you've got a really good secondary dimension view set up, save it as a shortcut. Makes it so much easier for next time.shortcut


Give these ideas a go, get stuck in and let us know how you get on!

Thank you to Paddy at OneSpace for his kind comments and biscuit supply:
"Thanks again for your time! We found that really helpful. [We've] talked to various SEO consultants in the past and not found it at all helpful, so we're very pleased with today's session."

So how do you work with Analytics? Do you get what you need out of it, and manage to make beneficial changes and developments to your website? Or do you dip in and out and not really have any direction?

We'd love to hear from you, whether you'd like to share some of your own tips, or you have questions you'd like answering: email us or send us a Tweet @focus_tweets #googletips

Annette Ryske
Annette

Created on Friday September 19 2014 02:34 PM


Tags: website charity google analytics


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