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Proud re-launch for WECIL

Proud re-launch for WECIL

I caught up with WECIL in the Summer to find out more about their exciting rebrand - how could we apply this to their web site to not only bring it up to date visually, but also bring it more in line with the organisation's needs and objectives? With much of their offline materials already rebranded, WECIL were very keen to get their online presence sorted ASAP!

As a team, we went through the existing site and identified key areas that needed to remain in the new build, and other features to be either removed altogether, or reorganised into different areas.

Suggestions were made for some new features, which were considered against WECIL's available budget. Finally a specification was drawn up and agreed, and we started work on the design. Working with the new WECIL brand guidelines, we soon had page templates created for a home page and inside page templates; along with visuals for new features such as the Events Calendar and YouTube integration. The site needed to be engaging, visually attractive, and accessible. It also needed to provide multiple areas for updated information, to really demonstrate how active WECIL are in their projects and activities.

So as build progressed, the Events Calendar was key - WECIL hold a good number of useful, informative and fun events and needed to demonstrate this to their service users. Users can search by keywords, regions and even different Types of event - all of which WECIL can add to as time goes on. And not only that, but should a particular event be of interest, you can have the calendar email you with a reminder. Handy!

One specific change was the presentation of WECIL's key projects and research work - moving these into a Resources area has meant that although still readily available, the details are not in the way of more current areas of the site such as how to Get Involved, and the Events Calendar.

Feeds from their Twitter and Facebook accounts also feature, with regular updates from WECIL; plus a suite of visual signposts, to reinforce key areas and link directly to them.

WECIL are also benefitting from an upgrade to the latest version of Quantum - our bespoke, Rails based content management and administration system - giving their team a much easier interface to work with including access to the new modules such as the Calendar and Slideshow Feature Box on the homepage.
 They have admin access to update most of the site themselves, which means independance and control for them - but of course we're here to help when they need it!

Over the coming months, we'll keep a close eye on Google Analytics, noting areas of the site which are popular, not so popular, and how users are interacting. We'll work with WECIL to ensure we're getting the most of out the site for them, and make recommendations for updates or additions as they become relevant. Big thanks to the team at WECIL for making this a really smooth and enjoyable project to work on! You can visit the new site here.


"Can I offer our compliments on the site; it looks really good and you have dealt with us with the utmost professionalism and interpreted our requirements perfectly."

Janice Saunders
Resources Manager

WECIL
 

Annette Ryske
Annette

Created on Friday November 23 2012 04:54 PM


Tags: website charity new-web-site youtube analytics quantum launch disability wecil


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