Last week we had the pleasure of launching (no pun intended) a new web site for our friends at Bristol Balloons. We manage 3 sites for the Balloons team and this year we were approached about providing an updated and refreshed design to the flagship of these 3 sites, Bristol Balloons.
It wasn't just the front end that required an update; we have to undertake a complete bespoke development upgrade of the entire back-end system as well.
We've been working long and hard over the last couple of months on developing a back-end system which will prove to be much more flexible and productive for the team at Bristol Balloons.
Design wise we've used the space available in terms of the width and also made key elements available 'above the fold'. The design is centred around striking images that really sell the experience of a balloon flight to users. The new clearer language, navigation and 'call to actions' will have a real positive effect on the conversion rates of the site.
We've also ensured that the new checkout process follows best practice techniques in order to reduce the number of drop-offs and ensure purchases are completed both quickly and easily.
In the limited time that the site has been live we've seen a reduction in both Exit and Bounce rates, which is extremely encouraging. Over the next few months we'll be monitoring the key analytics of the site with a view to updating the other two sites; Bath Balloons and Ballooning Network.
So if you're looking for a special treat, that once in a life time experience or just want to see our handy work, why not take a look at what Bristol Balloons has to offer....
Created on Wednesday June 20 2012 03:30 PM
Bristol: 0117 949 8008