Last week (which seems like an eternity ago) I went down to London to visit Internet World 2012. I was looking forward to seeing what the 'buzz' was this year and had picked out my choices of informative seminars. I've never been to IW before so I wondering if it would be any different to the exhibitions that I had been to before.
First impressions were that it was a lot smaller than I had envisaged...it was the first day of the show so I'm sure a lot of the exhibitors had been up most of the night (or early morning) putting the final touches to stands. I had a wander around the show and spoke to a few different companies and looked forward to my first seminar on email marketing...then I saw the queue...I instantly realised that this wasn't going to happen. So I stopped off at an open Adwords seminar running in the middle of the show.
My next seminar was due to kick off in about 50 minutes so I made my way to see what was happening...queuing had started already! I was one of the fortunate few to get a seat for a seminar on Advanced SEO...it was a really informative presentation and confirmed a few of our suspicions whilst also drawing our attention to a few new things.
I also saw a few eCommerce seminars which were very interesting and it's good to hear what we're doing and recommending to our clients is similar to others in the industry and forward thinking in our approach.
All in all I was impressed with IW...it provided some new information and also confirmed that we're top of our game in terms of trends and the working methods employed by us. I'm looking forward to next year's event.
Created on Wednesday May 02 2012 11:11 AM
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