blog.

So by now you’ve probably seen that your profile and your friends have changed to the new Timeline feature on Facebook…do you like it? Not many people seem to…I however, am a fan. 

When I saw that Facebook was rolling out to the brand pages I was looking forward to seeing the results. We look after a few Facebook pages for our clients, so I was keen to see what the difference would be. 

First impression was that this format is better – key thing for me is that it looks more modern, easier to promote specific posts, and I’m happy the page gating is gone…too many pages have far too many gates for my liking and some pages you came across had a 20 strong list of gates for each campaign they were running. 

So what’s changed? Well quite a bit..I’ve detailed below the main changes that I see: 

1. Cover Photo – this is the first thing people will see...there are some new guidelines from Facebook on this, which focus on removing the promotional element of page gates.
2. Tabs – these have replaced the links on the left hand side of the old layout and you have the ability to choose 3 of the 4 featured tabs. 
3. About – the ‘About’ section has been given prominence underneath the profile picture. 
4. Messages – users have the ability to message brand pages. 
5. Admin Panel – the new admin panel provides page owners with insights and notifications all in one place.
6. History – users can easily and quickly go through your status updates, photos, posts quick and easily with the history panel. 
7. Pinning and Highlighting – page owners have the ability to pin and highlight posts to give more prominence to important updates. 

With the rollout happening on 30th March…next week is your last chance to make amends to your page before it’s released to the public