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Developing a Facebook Strategy

Developing a Facebook Strategy

We were approached by a client recently to advise on setting up a Facebook presence for a organisation whose target market is vulnerable children.  Hence the brief provided was not a normal Facebook presence and had a strict criteria list.

The strict criteria list related to maintaining privacy and reducing any associated risks involved in using the social network to communicate with these children.

We spent some time reviewing this list as we had experience of setting up Facebook pages for other companies and organisations whose main aim was to promote themselves through Facebook. This project’s aim was promoting the organisation BUT also ensuring communication from users was minimal.  This was something which we knew would be difficult, as this was going against what Facebook was designed for.

During our investigation we set up an array of pages, groups and profiles to understand how each would work with these key requirements. We reported back to the project team our thoughts and findings which included the challenges, issues and advantages each of these options offered.

Once an agreement was made on a preferred method, we worked on reducing the risk associated with this option. We successfully built up a test page which met the criteria list and we also identified some risks which were not considered initially by the project team to ensure our solution had the lowest risks possible. The project group are going to implement our findings once they have recieved sign off.

Social media was THE buzz word for 2011 and a lot of companies, groups and organisations are jumping on the bandwagon without thinking about the how, where and why? We’ve developed social media strategies for a number of clients this year to ensure they understand the reasons why they are doing something and the best way to use social media for their goals and aims. 

Created on Wednesday December 07 2011 04:14 PM


Tags: facebook social privacy


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