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Google+ Pages - a shift in social networking?

Google+ Pages - a shift in social networking?

Google+ has announced today that companies and brands can create a presence on the social network from the search giants – following a similar style to Facebook pages.

They have five categories:

  • Local Business or Place
  • Product or Brand
  • Company, Institution or Organization
  • Arts, Entertainment or Sports
  • Other

Over 40m have already signed up to Google+, and in articles this morning it has been mooted that a shift in social networking could occur with this new change….but why?

Well, the new features will allow users to recommend brands by using the +1 button, add companies to their circles so they can be kept updated with news and chat via its multi-person video tool Hangouts (something we’ve used for internal meetings and think i).

It’s also noted that this new development could be a way of attracting celebrities and journalists away from Twitter – this is mainly due to the additional features Google+ could offer with its integration in search, gmail, news etc. If there was a major shift the 40m+ users would surely skyrocket.

We’re going to take a look at the opportunities that a business page would offer not only us but also our clients – so look out for our advice on setting up a page! 

Created on Tuesday November 08 2011 11:51 AM

Tags: google +1 social-media

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