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New Catalogue, Sharper Design...

Responding to feedback from their sales personnel across the country, Sharp Interpack recently commissioned a website redesign to focus more on branding rather than text-based information.

The main changes have included a revitalised look and feel, with less text and more images to be employed throughout the website; a home page redesign, complete with a slideshow of product images, and a new product catalogue with the following features:

An updated search facility to help customers find products by range description or required dimensions
A simplified set of categories that allow for easier browsing through the catalogue
Increased use of both colour and technical images
Automatic pdf generation of each product description
A new administration system built to help employees easily manage the catalogue

Since its relaunch, the website has received positive feedback from employees across the company and an increase in visitor numbers.

Simon Newing
Simon

Created on Monday January 12 2009 12:00 AM

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