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The elements of simplicity

This video presentation by BJ Fogg from Stanford University really caught my eye today.  Whilst it's simple to say not everything is simple, from a User Experience point of view, it's not always simple to say why that is, in a meaningful or quantitative way.

I found this psycological framework, 'loose' as Fogg insists it is, to be pretty interesting as a way to enter into the realms of why 'less is often more'.  

Link to Vimeo video ».

Created on Wednesday November 18 2009 02:27 PM


Tags: userexperience ux usability simplicity


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