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eCommerce Expo

I went along to the eCommerce Expo at London's Earls Court, to have a little sneaky peak at what's going on in the industry. I found the seminars interesting but always find it a little uncomfortable walking around and being 'pitched' at from every angle!

I went to the Google University Analytics Master Class where they took it back to basics and highlighted the main principles of getting the most out of your analytics including:

Set clear goals - understand what your website is for
Use the reports from your Google Analytics to drive the website forward - don't just use them to show your boss a nice report.
Ensure that many people in the organisation are aware of the analytics, what they show and what the objectives for the site are.

But over all make sure that you have a great web development team who can work with you, using the results from the analytics to put in changes for driving the site and retaining customers!

If you're interested you can view the seminars from the expo online at Seminar Stream

Created on Thursday October 22 2009 10:23 AM

Tags: google web-development e-commerce conference

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