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Brands and Young People

An interesting article this morning from NMA about how brands are failing to connect with young people.

The research, from Youthnet, shows that young people want to interact with the brand rather than be broadcast at about it - a concept that most marketing people are struggling to come to terms with. Our own work with young people through projects such as Go Places Do Things has always been interesting and when consulting with them they've always favoured functional elements such as forums, polls and news articles that allow them to leave their comments.

The article also mentions that 39% of teenagers go to a web site on the recommendation of a friend - only 1% behing Google - indicating how effective a viral campaign could be.

Simon Newing
Simon

Created on Wednesday October 14 2009 10:32 AM


Tags: website web-development social-networking youth


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