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Usability V User Experience

usability and ISO standards People are more aware of and pay more attention to website usability than the whole user experience. Usability ensures that your audience are able to use the site and 'act' as you wish them to i.e. make purchases, sign up to subscriptions, download a brochure, donate etc. It also reduces points where people get stuck or frustrated so that after using the site they walk away with a positive perception of the brand.

However people tend to pay less attention to the whole user experience which includes your interaction with the user after they have left the site such as email communications, follow up calls, and dealing with enquiries, which all continue to influence your customer's perceptions of your brand.

By looking at the whole user experience as if you are a new or an existing visitor it will give you a clear idea of where your communications or processes could potentially be letting you down.

As well as using International standards for web user interfaces such as ISO 9241, we'll use our own experiences of developing websites and work closely with you to look at the bigger picture for your organisation.

If you would like us to carry out an audit of your site usability and the user experience then send me an email and we can discuss the process further.

Lisa Ballam
Lisa

Created on Sunday June 21 2009 10:37 AM

Tags: website

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