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New EU e-privacy laws likely to create browser cookie monsters!
For those less techie-savvy amongst us browser cookies are not the chocolate chip variety but a small piece of text stored on your computer by your web browser. You probably know them best as those helpful little things that remember your address and phone number when you’re filling in a form. Cookies are hugely helpful for web based businesses it is a well known fact that at each stage of a signup process you lose customers. On average each domain has around 30 cookies.
The new EU privacy laws which come into effect on May 25th mean that web sites will have to obtain explicit consent from users to store this information. This means slapping large warnings about cookies on your site, which could scare away your customer making them think you’re a privacy nightmare. Some critics say that this will harm EU start ups pushing customers towards more US based sites that don’t have these privacy warnings.
The best advice for your business is to work out the best way to get consent to use cookies so you can continue to use them; some browsers are already working on ‘opt-in’ settings to meet the EU requirements. If you need advice on the best course of action we are happy to chat it through with you, just give us a buzz!
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