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July 2019


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Dyslexia friendly websites, are you thinking of the 10%?

Dyslexia friendly websites, are you thinking of the 10%?

Lately I have been thinking, if 10% (6.68 million) of the UK population are dyslexic why is making a website dyslexia friendly not as important as providing a site in different languages?

Dyslexia awareness has come a long way since I was a child, I remember being told “you’re just a bit stupid” when I struggled in school, as society’s awareness increases,  I can see that those days are far behind us. Dyslexia affects a persons ability to learn, read, and spell, but it’s not related to intelligence, and charities such as http://madebydyslexia.org/, backed by Richard Branson, have done a great job at promoting and changing public perception.

What’s the problem?
One of the most common traits of people with dyslexia is difficulty reading. Dyslexics read at an average of 50 - 150 words per a minute, the average reading speed of a non-dyslexic is 250 words per minute. There are interactive examples, such as Dan Britton’s typeface that let you experience what reading is like for someone with dyslexia. 

Whether you have an Ecommerce site or a wiki, you want everybody to find it easy to read the content you provide.

What can be done? A few simple steps:
 
Fonts
Research from Dyslexia Help has found that there are certain font types that have an impact on reading speeds for people with dyslexia. A font has been specially developed called ‘OpenDyslexic’ to give optimum reading speed. Although this is down to the preference of the user, some of the best fonts for an increase in reading speed are Helvetica, Courier, Arial, Verdana, CMU, Sans Serif, Monospaced, and Roman Font.

Colours
When it comes to colour, contrast is an important factor for a dyslexic. Generally, people with dyslexia find it difficult to read with high contrast levels and read faster when contrast levels are lower. The standard black text on a white background is not beneficial to people with dyslexia as it can appear too dazzling. Off-whites and pastel colours are generally a good alternative to white and offer a lower contrast.

Icons / Pictures
The phrase; ”a picture paints a thousand words” can most definitely be applied to a dyslexia friendly website. Pictures and icons are a dyslexic's best friend, if you can you use an icon in place of text then this can drastically reduce the time that a dyslexic user spends trying to work out what it is on the page.

Time
In school exams dyslexics are given 25% extra time. Therefore it’s good practice to apply the same rule to moving elements on your site, such as carousels, so that they have time to read and process the content.

These are just some small, simple changes - but there is far more that can be done, just check out the British Dyslexia Association for a full style guide.

Resources:
https://cdn.bdadyslexia.org.uk/documents/Advice/style-guide/Dyslexia_Style_Guide_2018-final-1.pdf?mtime=20190409173949

Dan Stephenson
Dan

Created on Thursday July 04 2019 12:05 PM


Tags: website accessibility disability content contentstrategy screenreader webdesign


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Your web presence - are you doing enough?

Do more. Mac on desk workspace

What is web presence?

Web presence in a nutshell is all things digital that represent and showcase your business or organisation and brand online.

This can include your website, targeted email campaigns, regular e-newsletters, digital branding; where areas of your branding is adapted for web use, this should match any physical or offline branding but be optimised for web use such as colours, logo size and quality or fonts. Web presence also includes the following:

·Social media, the use of Twitter, Facebook and Instagram or online networking through LinkedIn to build reach.

·Content; On page, regular blog posts or videos.

·Organic Search on and off site, or PPC campaigns through Google or even Facebook depending upon your audience.

Importance of an online presence

Why is this so important? Well, your web presence is your voice before a prospect gets to talk to you, it is your virtual shop window. It creates a platform for businesses and organisations to strengthen their brand and entice prospects.

A professional looking site has the potential to level the playing field between the smaller and larger businesses.

Your web presence is where you can raise your creditability, show your expertise within your industry and increase the trust and authority you hold over any niche services.

I hear a lot of people say that they gain their new business through referrals. Well that may well be true, but that referral will more than likely check the website to ensure they do in fact offer what the referred person needs. For example, when someone recommends a restaurant or hotel you most likely check it out on TripAdvisor and go through their website too. If they didn't have a website or had no offsite reviews or social media presence at all would you trust that referral? Probably not, you would click else where just as this prospect would.

Your website needs to showcase your brand, who you work with, what you do and how you do it and the other avenues of your web presence should align to this too. This in turn will aid the sustainability and growth of the business.

B2B customers get up to 70% of the way through the buying journey before they're ready to talk to anyone about making a purchase and the average paying customer will have had 7 touch points before converting. These touch points can vary in platform hence why the web presence is so important. They may read a leaflet, see a post on Facebook, follow you on other social media channels, sign up to a newsletter, visit a shop and have numerous visits to the website, all before making a purchase or signing up for a service. For 81% of people looking to make a purchase they will look to the internet, if you aren't there then that potential customer will find someone who is.

To stay ahead of the game with this trend you need to show up in the initial research phase which will most likely include a Google search and looking through the first few organic rankings. You should also have a fast loading, easy to use, responsive website that has https on any data gathering pages at the very least. Having reviews or case studies available to users and relevant, engaging content can also be a real game changer in conversion rates for you.

Working on digital content

Doing enough?

Sometimes it can be hard to tell whether you are doing enough with your web presence. No one expects a business or organisation to necessarily be covering every point that's been mentioned within this post. Generally speaking, to get going you need a good website that is built professionally so that it can achieve what you want it to, is fully responsive and secure (https) that is then filled with engaging, relevant content.

Having a blog as part of your website is a great way to keep people coming back as you can let them know when new content has arrived. You can use a blog to promote certain products and services or tell customers and prospects what the company has been up to! As part of this content (including blogging) there should be potential to cover some on site SEO (search engine optimisation) this can be done by creating on page quality content that covers services, products or information that you want to rank for. The rest of this can be done with the set-up of your site or through most CMS (content management systems) post going live.

It is also best to set up a Google my business profile and ensure all the details match those of your website. Finally having some sort of social media presence is becoming more and more important and relevant. Rather than trying to cover every platform choose one or two that seem good for your audience and master them through regular posting of great content and sharing of other relevant content that you may come across. Remember you can do PPC campaigns on social so when you feel confident and have some budget for extra marketing they can be a great area to expand into.

Talk to us more about your web presence and how you're doing by emailing: simon@thisisfocus.co.uk or stephanie@thisisfocus.co.uk and we'll organise a call.