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December 2011


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A Yummy Christmas

A massive thank you to Barriers Direct for our Christmas present which arrived this morning!

Our Xmas Pressie!

Annette Ryske
Annette

Created on Tuesday December 20 2011 01:17 PM


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Time to connect....

2012 will see us launch 'focusconnect' - a new way for local authorities to manage and publish family information online.

focusconnect is built around the principle of a centralised database that provides information through dedicated web sites - with each site tailored to a specific audience such as young people, or parents with disabled children, or adults with mental health problems. It's designed to help local authorities save money whilst maintaining flexibility and control over their data.

We'll be shouting loudly about focusconnect come the new year where we'll be bursting with case studies and running workshops and seminars across the country - but in the meantime if you'd like any information right now then please email us at:
focusconnect@thisisfocus.co.uk

and we'll be in touch!
Watch this space for more about focusconnect.

Created on Tuesday December 20 2011 11:13 AM


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Christmas 2011

Christmas 2011

Can it really be twelve months since we last wrote a blog article wishing everyone a happy Christmas? Time has flown, and we haven't had a chance to tell anyone about the things we've been up to during a very busy 2011 - but we've all made new years resolutions to make sure we shout more in 2012.

So the studio is effectively closed over the festive period from 3pm on Friday 23rd December until Tuesday 3rd January 2012 but we will have an emergency email address in operation for anyone needing to contact us instead of drinking and eating turkey - we can't promise an immediate response but we'll do our best to help. Please use:
rudolph@thisisfocus.co.uk

All that remains is for us to wish you all an excellent Christmas and New Year and we look forward to seeing you in 2012.

Simon Newing
Simon

Created on Tuesday December 20 2011 09:47 AM


Tags: christmas


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Developing a Facebook Strategy

Developing a Facebook Strategy

We were approached by a client recently to advise on setting up a Facebook presence for a organisation whose target market is vulnerable children.  Hence the brief provided was not a normal Facebook presence and had a strict criteria list.

The strict criteria list related to maintaining privacy and reducing any associated risks involved in using the social network to communicate with these children.

We spent some time reviewing this list as we had experience of setting up Facebook pages for other companies and organisations whose main aim was to promote themselves through Facebook. This project’s aim was promoting the organisation BUT also ensuring communication from users was minimal.  This was something which we knew would be difficult, as this was going against what Facebook was designed for.

During our investigation we set up an array of pages, groups and profiles to understand how each would work with these key requirements. We reported back to the project team our thoughts and findings which included the challenges, issues and advantages each of these options offered.

Once an agreement was made on a preferred method, we worked on reducing the risk associated with this option. We successfully built up a test page which met the criteria list and we also identified some risks which were not considered initially by the project team to ensure our solution had the lowest risks possible. The project group are going to implement our findings once they have recieved sign off.

Social media was THE buzz word for 2011 and a lot of companies, groups and organisations are jumping on the bandwagon without thinking about the how, where and why? We’ve developed social media strategies for a number of clients this year to ensure they understand the reasons why they are doing something and the best way to use social media for their goals and aims. 

Created on Wednesday December 07 2011 04:14 PM


Tags: facebook social privacy


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