There have been a large number of articles over the last few months on the rise of mobile internet with more people now using mobile devices to view websites. This is something which interests us a lot here at Focus Towers as we’ve always believed mobile phones and tablets would become a key way for people to access the web.
I also read yesterday about how social media is helping to maintain the interest in TV shows such as X Factor and Strictly Come Dancing on a Saturday. I would imagine the people using social media while watching TV are using a mobile phone or tablet to ‘tweet’ or ‘comment’ about what they are watching. I for one was on Twitter (on my iPhone) last night while watching Young Apprentice and chuckling at some of the comments which were made and observations made by people which I had also noticed.
“Almost half of UK internet users are going online via mobile phones, according to the Office for National Statistics.”
Source: BBC News, 31 August 2011
It’s not just TV shows, you can now use your mobile phone to check prices of items online before purchase in store or using your phone to find the closest coffee shop. There is a huge buzz around app currently and I have 100’s downloaded to my phone, but I’m using mobile sites more and more for things like banking, shopping, checking out the latest film or train times. I even used Heathrow’s mobile site to check on arrival times for a friend’s flight. I also use the Amazon mobile site rather than the iPhone app because I find that it’s quicker and easier to make a purchase.
A recent study commissioned by Barclays Corporate found that almost 63% of all mobile owners use their device during the online purchase process at present but that this still accounts for just 5% of total ecommerce spend (£26bn) for 2011. However, the research predicts that this figure will rise to £19.3bn a year by 2021 due to the growing popularity of smart phones and tablet devices, sales of which are set to hit 6m by the end of this year alone.
Building a mobile version of a web site isn’t complicated and doesn’t require extensive additional coding (as the same data sources can be used for both ‘standard’ and ‘mobile’ sites) - but it does require some thought due to the reduced processing power and screen real estate of such devices.
We find the key is to focus on your ‘call to action’ and ensure it can be completed easily within the given restrictions. One of the other main differences is that smart phones tend to rely on touch screen for interaction with the user - so the design should lend itself to big graphical buttons that can be viewed and ‘clicked upon’ easily with the finger - rather than a cursor.
If you want to see our own mobile site just type www.thisisfocus.co.uk into your phones browser and you’ll see how we have made our desktop site an easy to use and view mobile version.
Created on Tuesday October 25 2011 12:11 PM
I was on the laptop late on Monday night and decided to check on the latest going on in the world of Facebook. After typing Facebook in Google, I noticed the New York Times had posted an article saying Facebook had finally released its iPad app! Upon clicking on the article I saw that it was true and after months of rumours it had finally been released – quietly I must add!
So straight on to the iPad – I had to see what all the fuss was about and was this really worth waiting for? I had been using the myPad app for Facebook previously, which I had to pay for (Facebook is free of course). The app has apparently been ready since May and it was anticipated for release at the recent F8 conference and also the Apple ‘Let’s talk iPhone’ event.
Upon opening the app it has a very slick and recognisable feel (especially for iPhone users). The touch navigation is intuitive, as would be expected and it was easy to navigate around pages and updates quickly and easily. I was able to message a friend with a simply click and had a box pop up without leaving their profile.
The photos on the site was where it really stepped up a level – I was able to flick through hundreds of picture on albums with ease and the navigation at the bottom of screen is an excellent feature. The photos were stunning on the iPad’s display (as much as can be with the picture quality on Facebook)..it’s where I think the iPhone app has its limitations really but due to size more than anything.
There is still features that I need to try like the chat facilities, but it was a definite improvement on the myPad app and easier to use than the Facebook site on Safari. I would definitely recommend it for any iPad user who uses Facebook on a regular basis.
Created on Tuesday October 11 2011 10:46 AM
There have been so many outpourings of praise and sadness at Steve Jobs' death over the last 12 hours that it's next to impossible to say anything original.
But that doesn't mean it should be ignored. The tributes themselves have been wide and varied, from Apple's homepage takeover to Google's homepage to tributes from Bill Gates, Mark Zuckerburg and the rest of the digital glitterati.
It's always tragic when people have their lives taken from them so young, but to achieve so much in such a short time is truly remarkable, whatever you think of Apple, its products or Pixar.
One of my favourite quotes currently bouncing around the twittersphere in rememberence is this:
"Your time is limited, so don't waste it living someone else's life"
I think we could all learn a lot from that.
Created on Thursday October 06 2011 12:52 PM
Now THIS IS A BRILLIANT IDEA. Ever had a row with your partner / friend / acquaintance about whether or not they should drive home after having had a few?
"I'm NOT too drunkkk, of COURSE I can drivvve..." they say as they sway unconvincingly in front of you.
We'll, thanks to this clever little app from Becks and Leo Burnett Belgrade, you need worry no longer about the inevitable wrestling of keys off said drunk friend.
The app does it all for you. Becks Sobriety Test asks the user to maintain holding a key over a keyhole for 25 seconds, as it moves around the phone's screen. If you do it fine, you're good to go! If not, however the phone clocks your location and rings the nearest taxi company to you, to pick you up.
Brilliant! Not quite a physical restraint, but come on... it is still just a phone...
Created on Wednesday October 05 2011 02:46 PM
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