Virgin Media are launching their latest advertising campaign soon, with none other than the crazed Mexican mouse of Looney Tunes fame as its mascot: Speedy Gonzales.
Now I like Speedy Gonzales. He's efficient, cute and more to the point, quick. Which is why I'm a bit unsure about his appointment as spokesperson for Virgin Media broadband. It's not that quick!
Not that this is a problem limited to Virgin Media. The broadband speeds we're promised (up to 10Mb, for example) are rarely delivered, and internet service providers are getting away with promising the earth but not delivering.
With 2Mbps being promised by the government across the UK by the end of the life of the current parliament (the previous deadline was 2012), perhaps a 'middle-of-the-road runner' would have been a more apt choice than good old Speedy
Created on Monday October 25 2010 11:58 AM
If you follow us on Twitter you may have seen our tweet stream go a little crazy last week. I was at Future of Web Apps - a 2 day conference for web developers (that’s me) featuring talks from the people behind some of the biggest companies on the web (Google, Opera, Mozilla, Flickr & TweetMeMe to name a few).
As the title implies, it’s all about web apps - web sites that deliver a product or service online and where the technologies behind them are going.
Here are a few highlights of the day.
The Future of HTML5, SVG and CSS3 (Brad Neuberg)
This talk was all about of future technologies of the web. I’ll try not to go all techie on this one, but basically the core technologies used to build websites are evolving. These progressions are allowing developers to build sites than run faster, look better and are more accessible. More features can be handled be your web browser without having to relay on third-party plugins (like flash). These features can include watching online video, easier to understand web pages for people using assistive technologies and amazing interactive animations in your web pages.
The 37signals way: A look into the design process of 37signals (Ryan Singer)
My favourite talk of the day, Ryan Singer is a product manager at 37 signals (the people behind Basecamp). This talk challenged the traditional wireframe, photoshop, code approach to the design process by almost turning whole thing on it’s head! The key points to take away were to focus on the business logic at the center first and get something running in the browser. Team members spend less time waiting on each other and your end design fits the content (rather than the other way round).
Location, Location, Location (Joe Stump)
There’s no doubt the future of web is mobile. The iPhone started the smart-phone revolution in 2007 and in the next couple of years mobile web browsing is expected to surpass browsing from the desktop. Whereas with the desktop web content was king, with the mobile web context is the new king. This is because the amount of data we’re producing is growing exponentially (side note: Joe claimed that every two days 2.6 million terabytes of data - which is the same amount we produced up until 2003). Without providing context to all the data we’re producing it’s useless.
The title is a little cryptic, but this talk introduced a very powerful tool for developing the latest generation of mobile web apps. The jQueryMobile project aims to provide a set of tools for creating great looking user interfaces across a plethora of mobile devices. The idea being developers can spend more time focused on implementing great features and less time debugging different devices. The ‘alpha’ release is due next week with the finished ‘1.0’ release in January.
Created on Monday October 18 2010 10:00 AM
So after five years of being part of the Focus family it is time for me to say goodbye. It has been an amazing journey and I have thoroughly enjoyed learning about the ever changing world of Digital Media and getting to know all of our clients and their individual business needs. I have had the opportunity to work on some amazing projects, learnt a lot of new skills and had the support to develop and grow both personally and professionally.
Focus is a great place to work and I am going to be very sad to say goodbye. But all good things must come to an end and it’s time for me to move on to pastures new.
Thank you Simon and Mike for always making me feel like part of the family, putting your trust in me and helping me to learn and develop.
Best wishes to all of the team at Focus
Created on Friday October 08 2010 03:54 PM
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