It’s been three months since we helped Bristol City Council to relaunch the Go Places to Play website back in May, and our reporting tools tell us that the additional developments to the site have made it better than ever for its users.
The refresh was born out of the desire to make it easier for parents and carers to access information about parks and play spaces in their neighbourhood and to feed them information about play activities and events going on throughout the summer holidays and beyond.
With this in mind, we refreshed the design of the homepage, gave the site a clearer layout and built additional functionality such as the online park finder tool, enabling parents and carers of young people to locate the facilities closest to them. While we were all really pleased with the results, the proof was always going to be in the pudding. In this case, Google Analytics.
We track all sites we build with Google’s analytics tool, and measure each on a quarterly basis. Now the updated site has been live for three months, we’re in a position to report back! We have succeeded in increasing the number of visits to the site per day by nearly half, increased the time that people spend on and interacting with the site by a third and reduced the bounce rate by 20%.
If you’re interested in learning more about Google Analytics, or would like us to take a look at your web stats to make suggestions on how best to achieve your business objectives through the website, get in touch.
Created on Friday August 20 2010 11:13 AM
Yesterday I attended a training and consultation workshop on Social Software and Promoting Participation with Young People, hosted by Katie Bacon (what a great name!).
We went along with CERNIS our new partners (see previous blog ) to find out more about how social media platforms such as Facebook can be used safely, in particular for sensitive projects such as ours which is in relation to child and adolescent mental health services (CAMHS).
Primarily we were looking to understand what measures can be put in place with regards to managing the posts and comments yet still facilitating an environment where young people can participate freely.
The session was great, very informative, interesting and interactive. We looked at how youth workers can manage their own social networking site (SNS) and the advice that can be given to young people. We discussed the implications of creating an online community and how you can facilitate a balance between functions that enhance the content but also functions that protect the members from harassment.
We’re looking to use a virtual platform to support the workshops with young people that are being carried out by CERNIS across the country – where information and feedback can be shared and participants can monitor the progress of the project and see feedback from other sessions. We’ve decided to use a blog called More Thoughts as the main platform but were also considering a Facebook profile page to help to communicate with the young people when new content is posted (as an alternative to email) and to generate interest. All of the tools seem to be available for controlling who see’s, edits and moderates the content on the page, however the one big stumbling block that we could not see a way around was the inability to be able to hide the friends list from the profile.
However, even though on this occasion we have decided not to use Facebook in particular, lots of other ideas and suggestions were made on how to generate interest and bring our blog to life with free tools that are available online. We’re going to include a video introduction to welcome people along, we will also look to include videos from the sessions (creatively preventing anyone from being identifiable), use Google maps with points to show where Anna and co are holding their workshops as well as photos and progress so far, and other little features such as a Wordle to make the content more interesting.
There’s a lot to do as the first workshop begins in Norfolk on Tuesday!
Created on Friday August 06 2010 08:45 AM
Had a great weekend at Bristol Harbour Festival this weekend - the weather held out (apart from a small down-pour on Saturday night!), there were some great acts and loads of stuff to do for young people.
Highlights for me included beat boxer extraordinaire Vid Warren, Kid Carpet (always good for a giggle) and the bizarre but incredible youth theatre production Run (on King Street on Saturday afternoon), organised by Bristol Old Vic's Young Company.
All in all, a brilliant weekend showcasing Bristol's talent, and best of all, it's completely free!
Thanks Bristol City Council - had a great time!!
Created on Monday August 02 2010 10:43 AM
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