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Google+ Pages - a shift in social networking?

Google+ Pages - a shift in social networking?

Google+ has announced today that companies and brands can create a presence on the social network from the search giants – following a similar style to Facebook pages.

They have five categories:

  • Local Business or Place
  • Product or Brand
  • Company, Institution or Organization
  • Arts, Entertainment or Sports
  • Other

Over 40m have already signed up to Google+, and in articles this morning it has been mooted that a shift in social networking could occur with this new change….but why?

Well, the new features will allow users to recommend brands by using the +1 button, add companies to their circles so they can be kept updated with news and chat via its multi-person video tool Hangouts (something we’ve used for internal meetings and think i).

It’s also noted that this new development could be a way of attracting celebrities and journalists away from Twitter – this is mainly due to the additional features Google+ could offer with its integration in search, gmail, news etc. If there was a major shift the 40m+ users would surely skyrocket.

We’re going to take a look at the opportunities that a business page would offer not only us but also our clients – so look out for our advice on setting up a page! 

Created on Tuesday November 08 2011 11:51 AM

Tags: google +1 social-media

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Google's first foray into social media

Google's first foray into social media

Google’s +1 feature has gone live, that means you can now add the +1 button to your site for people to recommend it to their Google email contacts when they use Google search. We’ve been left thinking “um yeah, so....what’s the point?” According to Google the +1 button is meant to be short hand for “this is pretty cool” or “you should check this out”....sorry isn’t that what the ‘like’ button has been saying for the last few years? Or did we miss something?

In order to use +1s you need a Google profile once you have one your ‘+1’s are available to everyone and connections to your email address will be able to find them easily. The thing is, I already have a Facebook account, a twitter account, a LinkedIn account etc, I have a lot of usernames and passwords to remember as it is, so what will signing up to yet another one do for me? Well it seems like not a lot, you will at most occasionally see +1s from email contacts when you search on Google, however it will do a lot for Google. It’s their chance to get some interest data which so far they have been lagging behind in. This is Google’s attempt to move into the ‘social web’ space, which hasn’t proved very successful for them previously. Those in the know are very critical of the development as Happy Cog founder Jeffrey Zeldman puts it: "Google trying to be Facebook is like Yahoo trying to be Google, and we all remember how that worked out." 

It’s a tough market to crack for Google but I’m sure, knowing their online real estate they will have us all using the term ‘+1’ as a verb before we know it. Perhaps though their time would have been better spent coming up with a unique product, for example a ‘-1’ button that would allow us to tell people what we don’t like online and weed out the spam - everyone loves a rant after all!

Created on Wednesday June 15 2011 04:23 PM

Tags: google +1 social-media

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